項目名稱：CoCo都可江陰忠義街區(qū)奶茶店設計
Project Name: CoCo Jiangyin Shop
項目地址：江陰忠義街區(qū)
Location: Jiangyin, China
設計單位：歐陽跳建筑設計有限公司
Design Company: OYTT Design
設計總監(jiān)：歐陽跳
Design Director:Tiao Ouyang
落地總監(jiān)：周丹鳳
Executive Director:Danfeng Zhou
主案設計：姚運
Chief Designer: Yun Yao
輔助設計：馬小貝
Assistant Designer: Xiaobei Ma
項目面積：153平米
Area:153 square meters
完工時間：2021年8月30日
Completion Time: August 30, 2021
主要材料：微水泥、藝術漆、防火板、皮革、金屬
Main Materials:Micro cement, art paint, fireproof board, leather, metal
施工單位：江蘇金之潤
Construction Company: Jiangsu Jinzhirun
道具：上海邑通道具股份有限公司
Props: Shanghai Yitong Props Co., Ltd
燈光設計：無錫米未照明
Light：Miwei Lighting
材料品牌：上海螺峰商貿有限公司
Material Brand: Shanghai Luofeng Trading Co., Ltd
項目攝影：陳銘
Photographer：Ming Chen
“沒有人是一座孤島，可以自全，每個人都是大陸的一片，整體的一部分?！薄娙思s翰﹒多恩
互聯網時代，人與人、人與社會連接的方式越來越豐富，但內容卻越來越蒼白，每個人就如一個個獨立而流動的原子，在淡漠疏離的城市背景下疲于顛簸，成為精神上的流浪漢。本案擇址于江陰忠義街區(qū)，奶茶店設計團隊從建筑、空間出發(fā)，藉由商業(yè)形態(tài)、品牌文化、消費體驗及現代美學的有機結合，力求實現與外部街區(qū)、環(huán)境建立更融洽的交互連接。
In the Internet era, there are more and more ways to connect people and society, but the content is getting more and more pale. Everyone is like an independent and flowing atom, tired of turbulence under the background of indifferent and alienated cities, becoming a spiritual vagrant. The project is located in Zhongyi Block, Jiangyin. The design team, starting from architecture and space, strives to establish a more harmonious interactive connection with the external block and environment through the organic combination of commercial form, brand culture, consumption experience and modern aesthetics.
為延續(xù)店面與新中式建筑外觀的一脈相承，門頭設計因勢隨形，透過凝練的線條、豐富的體塊、鮮明的色彩實現多維度的統籌與平衡，確保二者的融合不會產生對立式的割據。
In order to continue the store and the new Chinese architectural appearance of the same line,thestorefront design follows the shape according to the situation, and realizes multi-dimensional overall planning and balance through concise lines, rich blocks and bright colors, so as to ensure that the integration of the two will not produce a separate regime for the vertical.
主次入口的分布因地制宜，塑造出內部流動性的空間，將各個功能區(qū)域有秩串聯。既便于顧客的快捷往返，又能有效緩解人流的擁堵壓力，使店鋪價值達到最大化。
The distribution of primary and secondary entrances is tailored to local conditions, creating an internal fluid space and connecting various functional areas in series. It is not only convenient for customers to return quickly, but can effectively relieve the pressure of traffic congestion, so as to maximize the store value.
入口處的立體幾何造型讓人耳目一新，方與圓的碰撞，打破了橫平豎直的常規(guī)格局。素凈的基底綴以活潑親和的CoCo橙，打造簡約時尚的第一視覺體驗的同時，詮釋出更趨年輕化的品牌風貌。
The three-dimensional geometry at the entrance is refreshing. The collision of square and circle breaks the conventional pattern of horizontal, flat and vertical. The plain base is decorated with lively and friendlycolor of CoCo orange, creating a simple and fashionable first visual experience while interpreting a more youthful brand style.
