項(xiàng)目名稱(chēng)：蘭斐婚紗展廳設(shè)計(jì)

設(shè)計(jì)方：平介設(shè)計(jì)

項(xiàng)目設(shè)計(jì)&完成年份：2020；2021

設(shè)計(jì)團(tuán)隊(duì)：唐倩文，肖明峰，楊楠

項(xiàng)目地址：中國(guó)江蘇蘇州婚紗城

建筑面積：300m2

攝影版權(quán)：徐英達(dá)，蘭斐

客戶(hù)：法國(guó)蘭斐

Project Name: Lafine Wedding Exhibition Hall

Design: Parallect Design (Suzhou)

Design year & Completion Year: 2020,2021.

Design Team：Tang Qianwen, Xiao Mingfeng, Yang Nan

Project Location: Suzhou Huqiu Wedding City, Jiangsu, China

Area (square meters): 300m2

Photo credits: Yingda. Xu; LaFine

Clients: LaFine

蘭斐婚紗展覽館

空間秩序與儀式感

空間展示攝影@徐英達(dá)

區(qū)位與品牌

Site and branding

蘇州是國(guó)內(nèi)主要的婚紗生產(chǎn)地，而虎丘婚紗城是立足于該產(chǎn)業(yè)的重要批發(fā)、零售的基地,同時(shí)也引進(jìn)國(guó)內(nèi)外知名設(shè)計(jì)師品牌，為服裝設(shè)計(jì)作品提供展示的平臺(tái)?；⑶鸹榧喅窃谝?guī)劃上提出注入設(shè)計(jì)師靈魂的嫁衣定制，讓游客能游走于婚紗城與景區(qū)之間，在購(gòu)物環(huán)境之中營(yíng)造具有感情流動(dòng)的一個(gè)空間氛圍。

Suzhou is the main domestic wedding production center, and Huqiu Wedding City is an important wholesale and retail base based on the industry. It also introduces well-known designer brands at home and abroad to provide a platform for the display of clothing design works. Huqiu Wedding City proposes to inject the designer's soul into the wedding dress customization in the planning, so that tourists can walk between the wedding city and the scenic spot, creating a spatial atmosphere with emotional flow in the shopping environment.

品牌展示墻攝影@徐英達(dá)

法國(guó)蘭斐婚紗展覽館正是基于這樣的定位，作為一個(gè)高端浪漫的設(shè)計(jì)師品牌置于此地。蘭斐有一個(gè)三層的婚紗展覽及售賣(mài)空間，展品大多以高端定制婚紗及禮服為主，堅(jiān)持于展現(xiàn)女性極致魅力的夢(mèng)想，執(zhí)著于打造擁有感染力的藝術(shù)作品。

The French LafineWedding Exhibition Hall is based on this positioning and is placed here as a high-end romantic designer brand. Lafinehas a three-story wedding exhibition and sales space. Most of the exhibits are high-end customized wedding dresses and dresses. They insist on the dream of showing the ultimate charm of women, and insist on creating infectious works of art.

概念

Concept

此次空間改造的任務(wù)是蘭斐婚紗展館的三層，為雙坡屋頂?shù)囊粋€(gè)4.8米挑高空間。原空間較為雜亂，難以體現(xiàn)展品的質(zhì)感，同時(shí)基于“嫁衣”的性質(zhì)，空間的儀式感和秩序感成為了展廳設(shè)計(jì)所應(yīng)該關(guān)注的核心。 場(chǎng)館內(nèi)需要融入多種產(chǎn)品的展覽與一個(gè)試衣間的體驗(yàn)空間，讓準(zhǔn)新娘們能體驗(yàn)到嫁衣的美好。

The task of this space transformation is the third floor of the LafineWedding Exhibition Hall, which is a 4.8-meter-high space with a double slope roof. The original space is rather messy, and it is difficult to reflect the texture of the exhibits. At the same time, based on the nature of "wedding clothes", the sense of ritual and order in the space has become the core of the design. The venue needs to incorporate a variety of product exhibitions and a fitting room experience space, so that brides-to-be can experience the beauty of wedding gowns.

我們需要改造的空間是第三層的辦公與展覽空間的結(jié)合，空間改造的重點(diǎn)及難點(diǎn)正是基于現(xiàn)有空間特質(zhì)難以展示婚紗高檔的質(zhì)感，需要對(duì)空間進(jìn)行重新梳理，讓婚紗的品質(zhì)及試衣的儀式感在此體現(xiàn)，將品牌的形象進(jìn)行充分展示，并針對(duì)嫁衣的概念進(jìn)行重新梳理，試圖將“嫁衣”從人生階段的儀式感表達(dá)中轉(zhuǎn)譯到空間之中。

The space we need to renovate is the combination of the office and exhibition space on the third floor. The focus and difficulty of the space remodeling are based on the characteristics of the existing space. It is difficult to display the high-end texture of wedding dresses. The ritual sense of the clothes is reflected here, fully displaying the image of the brand, and reorganizing the concept of wedding clothes, trying to translate the "wedding clothes" from the expression of the ritual sense of the life stage into the space.

古代女子見(jiàn)客通常是從閨房的閣樓所出來(lái)，因此出嫁也稱(chēng)之為“出閣”，而樓梯也成為也女子“出閣”的重要儀式感通道之一。與之同時(shí)，樓梯也是一個(gè)能將展覽空間融合在一起的一個(gè)儀式感空間，通過(guò)不同高度來(lái)營(yíng)造相應(yīng)的不同視覺(jué)層次。

In ancient times, women usually came out from the attic of the boudoir, so getting married was also called "going out of the pavilion", and the stairs became one of the important ritual passages for women to "go out of the pavilion". At the same time, the staircase is also a ceremonial space that integrates the exhibition space, creating corresponding different visual levels through different heights.

樓梯與展品的層次 攝影@徐英達(dá)

同時(shí)基于場(chǎng)館入口的位置在矩形平面的一角，我們提出了“轉(zhuǎn)折與尋覓”的一個(gè)設(shè)計(jì)概念，將展臺(tái)空間和試衣間通過(guò)樓梯的不同高度進(jìn)行融合，同時(shí)來(lái)塑造處一個(gè)從高到低的展示序列，讓人們?cè)谝粋€(gè)轉(zhuǎn)折的樓梯空間中去尋覓屬于自己的嫁衣，而這個(gè)尋覓的過(guò)程通過(guò)這樣的一個(gè)空間序列的重組營(yíng)造出一種儀式感。與之同時(shí)，在空間的兩個(gè)盡頭可以將復(fù)合的功能置于其中，讓前段可以成為一個(gè)設(shè)計(jì)師講課區(qū)，而尾端正對(duì)窗戶(hù)與試衣間的地方成為一個(gè)休息區(qū)和觀看準(zhǔn)新娘定妝的區(qū)域。

概念圖：轉(zhuǎn)折與尋覓 @平介設(shè)計(jì)

空間序列的展示

Space sequence explanation

利用原有的窗口及柱網(wǎng)圍合將展品置于柱網(wǎng)之間自然圍合而成的展臺(tái)空間，同時(shí)希望從入口處就能看到整個(gè)空間的一個(gè)完整展示，用樓梯將展品陳列的視覺(jué)拉升，營(yíng)造矩形空間的序列與儀式。

Using the original window and column net enclosure, the exhibits are placed in the booth space naturally enclosed between the pillar nets. At the same time, it is hoped that a complete display of the entire space can be seen from the entrance, and the visual display of the exhibits is displayed by stairs. Pull up to create a sequence and ceremony in a rectangular space.

空間平面@平介設(shè)計(jì)

入口處圍合的綠植及窗口空間，也成為進(jìn)入空間的伊始就能營(yíng)造出通道式的儀式感。

The green plants and window space enclosed by the entrance also create a sense of passage-style ceremony at the beginning of entering the space.

空間總覽 攝影@徐英達(dá)

通過(guò)樓梯營(yíng)造出不同的高度讓空間形成了視覺(jué)上的互動(dòng)，當(dāng)你在尋覓自己的婚紗之時(shí)，展廳設(shè)計(jì)也能在此之中看到或許也在尋覓適合自己嫁衣的“她”。

The different heights created by the stairs allow the space to form a visual interaction. When you are looking for your own wedding dress, you can also see the "her" in it, perhaps also looking for your own wedding dress.

樓梯與空間互動(dòng)攝影@徐英達(dá)

在空間的進(jìn)門(mén)前段，設(shè)置一個(gè)展品定妝的拍照區(qū)域，與之同時(shí)，將墻體和抬高的地臺(tái)區(qū)域加以利用也形成了一個(gè)講課的區(qū)域，讓設(shè)計(jì)師可以在這里交流、授課同時(shí)也可用于團(tuán)隊(duì)的內(nèi)部培訓(xùn)。

In the front section of the space, set up a photo area for the makeup of the exhibits. At the same time, the wall and the raised platform area are used to form a lecture area, allowing designers to communicate and teach at the same time. For the internal training of the team.