項目信息
PROJECT INFORMATION
項目名稱：惠州瑪格定制展廳設計
Project Name：MACIO
項目地址：廣東省惠州市江北萬飾城店
Project Location：Wanhuaicheng, Huizhou city, Guangdong Province
設計公司：予美組建筑空間設計事務所
Design Company：YUMEI GROUP ARCHITECTURAL SPACE DESIGN OFFICE
創(chuàng)意總監(jiān)：張志軍
Creative Director：ZHANG ZHI JUN
參與設計：黃錦偉 鐘立成 彭景松 李宇婷 黃小玲
Design Development：Huang Jinwei Zhong Licheng Peng Jingsong Li Yuting lrene
施工單位：鴻坤裝飾
Copywriter：Hongkun decoration
空間攝影：山外視覺
Photography：Mountains beyond visual
設計面積：132㎡
Cover Area：132㎡
設計年份：2021
Design Years：2021
心緒于沉
MOOD IN THE SINK
隱喻其向
THE METAPHOR TO
凝固的藝術
ART OF SOLIDIFICATION
文明的縮影
THE EPITOME OF CIVILIZATION
身體流動·能量延續(xù)
BODY FLOW · ENERGY CONTINUITY
項目背景
PROJECT BACKGROUND
MACIO全屋高端家居定制品牌于2004年成立，惠州二店132平體驗展廳于2020年11月入駐當?shù)刈罡叨思揖咏ú某恰比f飾城，展廳設計委托于惠州極具創(chuàng)造力及高品質出品的予美組建筑設計工作室創(chuàng)始人張志軍，以公寓式的空間體驗概念進行布局，令人耳目一新的全案空間設計理念，使MACIO成為了全場家居定制最亮麗的焦點，此案的落地讓MACIO在家居行業(yè)內上升了更高的臺階，同時也打破了歷年全屋定制墨守成規(guī)傳統(tǒng)展廳的概念，為真正的全屋家居定制作出了一個好的體驗詮釋！
MACIO whole house high-end household custom brand was established in 2004, huizhou two shop in 2020, 132 - experience hall 11, works in the local city - than in the north of the most high-end household act the role of city, commissioned in huizhou creative and high quality product to the set of architectural design studio founder zhang zhijun, in the concept of spatial experience of apartment layout, Refreshing a whole space design concept, the whole household custom make MACIO the focus of the brightest, let the case be born MACIO in household industry rose higher stage, but also broke the whole house custom calendar year rut exhibition hall, the concept of traditional for custom made real whole house home is a good experience interpretation!
項目形成
PROJECT FORM
MACIO這個項?，品牌負責人希望營造寧靜、舒適、別致氛圍，區(qū)別于傳統(tǒng)的家居產品展示方式，人與產品產生自主交流的磁場，運用由點、線、面不規(guī)則的幾何線條相互交織，散而聚的矛盾構成了一個隱約自由的平面空間，同時通過視覺與體驗帶來商業(yè)引流，這是我們骨子里的動機，為了達到一個結果而不是一個目的。
MACIO this project, the brand, hope to create a quiet, comfortable, chic atmosphere, head of household products display, which is different from traditional produce independent ac magnetic field, people and products used by the dot, line, face irregular geometrical line are intertwined, and scattered and the contradiction that together form a faint plane space of freedom, and at the same time through visual business experience and drainage, It's the motivation in our bones, to achieve an end rather than an end.
形式必須具有內容，且內容必須與自然聯(lián)系在一起。透景望月的門頭設計形式，透視著MACIO不同系列產品的感觀體驗，展廳設計以小見大，不確定性，模糊界限，讓行人產生一定的好奇心進入體驗館，享受與品牌無定義間的“曖昧”關系，貌似也反應了當下人與人之間的關系。
Form must have content, and content must be linked to nature. The design form of the door head through the landscape and the moon looks through the sensory experience of different series of MACIO products. The small is the big, the uncertainty is blurred, so that pedestrians can have a certain curiosity to enter the experience museum and enjoy the "ambiguous" relationship with the brand without definition, which seems to reflect the current relationship between people.
凝固的藝術
ART OF SOLIDIFICATION
去繁就簡，尋找更多文化符號屬性營造家居一體的體驗空間，由美的場域帶來更多靈性的維度，從而達到認知的自由和開放。
Eliminate complexity and simplify, find more cultural symbol attributes to create an experience space integrating home furnishes, and bring more spiritual dimensions from the beauty field, so as to achieve cognitive freedom and openness.
