德祿柏麗亞太生產(chǎn)研發(fā)總部設(shè)計(jì)

研發(fā)總部設(shè)計(jì)從產(chǎn)品到建筑，都是對人體尺度的轉(zhuǎn)化，有節(jié)奏的比例搭配形成韻律，而韻律形成被人所能感知的美感，柏麗與德祿產(chǎn)品的設(shè)計(jì)無不體現(xiàn)了對產(chǎn)品質(zhì)量及設(shè)計(jì)本身的要求，也服從于具體的產(chǎn)品功能。

Design, from the product design to the building design, is the transformation of the human scale, with rhythmic proportion forming the rhythm, and rhythm to form a sense of beauty then perceived by the people, the design of nobilia and raumplus products reflect the quality of the product and the design requirements of the product itself, but also subordinate to the specific product features.

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柏麗和德祿品牌關(guān)注產(chǎn)品的環(huán)保及綠色健康的理念，也啟發(fā)我們在本項(xiàng)目中使用有機(jī)的、可持續(xù)的新技術(shù)材料。品牌也致力于投身一種當(dāng)代的、環(huán)保的、自然的國際化設(shè)計(jì)工廠與品牌總部基地的建設(shè)，而這一付出也得到認(rèn)可：2024年項(xiàng)目落成之初，便喜獲國際綠色建筑LEED的金牌認(rèn)證。

The brands' focus on environmentally-friendly and healthy products inspired us to use organic, sustainable and new technology materials in this project. The brands are also committed to a contemporary, eco-friendly and natural factory and R &D headquarter, and this commitment has been recognized with the LEED Gold certification for green buildings in 2024.

從外到內(nèi)的可持續(xù)｜Sustainability from the outsideto the inside

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簡潔有力的體量是形成品牌認(rèn)知度的重要因素，我們著重考慮建筑本身的視覺張力，并利用虛實(shí)關(guān)系的對比，形成多層次的空間關(guān)系。研發(fā)總部設(shè)計(jì)使用品牌的企業(yè)色，設(shè)計(jì)富有節(jié)奏感的建筑立面外觀，形成一種簡潔有效的品牌認(rèn)知。

Simple and powerful volume is an important factor in the formation of brand recognition. We focused on the visual tension of the building itself and utilized the contrast between the relationship between reality and emptiness to form a multi-layered spatial relationship. Using the brand's branding colors, we designed a rhythmic fa?ade appearance to form a simple and effective brand recognition.

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通過對樹林意境的重構(gòu)，創(chuàng)造出一種類似于音樂樂譜的節(jié)奏感，來打破建筑物大體量對環(huán)境的壓迫，也在這種序列中間形成一系列的櫥窗，讓生產(chǎn)本身成為觀看的主題，如同一出現(xiàn)代工業(yè)的電影演繹，昭示著一種新的、革命性的生活方式的到來。

By reconstructing the imagery of the woods, a sense of rhythm similar to a musical score is created to break the oppression of the building's large volume on the environment, and a series of windows are also formed in the middle of this sequence, making the production factory the subject of viewing, just like the cinematic presentation of the modernindustry, signaling the arrival of a new, revolutionary way of life.