方直集團(tuán)·佛山星耀國際營銷中心設(shè)計(jì)

項(xiàng)目名稱 | 方直集團(tuán) · 佛山星耀國際營銷中心設(shè)計(jì)

項(xiàng)目地址 | 中國 · 廣東佛山

業(yè)主名稱 | 方直集團(tuán)

業(yè)主團(tuán)隊(duì) | 曹陽、林藝峰、尚娣

設(shè)計(jì)團(tuán)隊(duì) | 崔端、羅輝、劉旭安、陳永球、符智恒、邱麗敏、甘思婷、張媛、胡吉安、謝丹、魏麗麗

硬裝設(shè)計(jì) | DAS大森設(shè)計(jì)

軟裝設(shè)計(jì) | DAS大森設(shè)計(jì)

完工時(shí)間 | 2021年9月

項(xiàng)目面積 | 1100㎡

項(xiàng)目攝影 | YUAN MEDIA LAB

空間以現(xiàn)代藝術(shù)館形象展示時(shí)尚藝術(shù)、城市社交等生活功能的體驗(yàn)，打造花園綜合體、高端藝術(shù)美宅，客群為佛山本地客戶及廣州等外區(qū)域擠出型客戶、粵港澳大灣區(qū)投資客戶。

The space will be shown as a modern art gallery, and the experience of life functions such as fashion art and urban social interaction which created to build a garden complex and a high-end artistic house. Customers are local customers, extrusion customers from Guangzhou or other regions, and investment customers from the Greater Bay Area.

營銷中心設(shè)計(jì)以追求剛需功能和感性的氛圍處理作為設(shè)計(jì)基礎(chǔ)，整體空間描繪著一場太空的探索。天花造型提取太空元素作為原型，增加空間有趣的視覺角度。

The space design based on pursuing utility functions and Sensuous feeling, to depicts an outer space exploration. The ceiling shape which considering outer space elements as a prototype to make the space more interesting from our visual angel.

“穿梭機(jī)”形成了空間的藝術(shù)焦點(diǎn)，營造出一個(gè)城市藝術(shù)館的沉浸式體驗(yàn)。

The "shuttle" is the artistic focus of the space, creating an immersive experience of an urban art gallery.

佛山歷史悠久，從而產(chǎn)生歷史記憶共鳴和文化的認(rèn)同，設(shè)計(jì)師巧妙利用影像與裝置的結(jié)合，凸顯了一個(gè)城市記憶錨點(diǎn)，也達(dá)到了營銷品牌的定位。

Foshan has a long history, which generates resonance of historical memory and cultural identity. The designer skillfully uses the combination of shadow and artwork to highlight an anchor point of city memory, and also achieves the positioning of marketing brand.