項目名稱｜壹臻中古奢侈品商店設(shè)計

項目地址｜中國 重慶

建筑面積｜130平方米

硬裝設(shè)計｜JSD 簡璞設(shè)計

軟裝設(shè)計｜JSD 璞本文致

品牌設(shè)計｜JSD 派派品牌

施工團(tuán)隊｜JSD 璞造建設(shè)

主創(chuàng)設(shè)計｜文超

參與設(shè)計｜危環(huán)& 曾薇薇

友情出鏡｜熊雄& 李蘇兒

業(yè)主團(tuán)隊｜顏韜& 李蘇兒

空間攝影｜劉星昊

Project name:THE ONE Vintage Luxury Store

Project location:Chongqing，China

Hard decoration design: Jade Simple Design

Soft decoration design: Fine Design

Brand design | Pai brand

Construction unit: Simple Construction

Senior design | Steven Wen

Design assistant| Huan Wei & Vivian zeng

Model | Xiong & Suer Li

Owner | Tao Yan & Suer Li

Space photography: Xinhao Liu

如果說，我們所設(shè)計的第一家中古商店（方木），是為了闡釋中古這一行業(yè)在內(nèi)地消費文化背景下的市場認(rèn)知定位，以及應(yīng)該有的呈現(xiàn)方式。那么「壹臻」所要表達(dá)的，更多的是在這一市場認(rèn)知下，去探索消費端的真實訴求。而這一訴求，將從商業(yè)邏輯本身出發(fā)去做諸多探索。一家真正的中古商店，在拋開一切所謂的主題與概念后，如何成為一家合格的“商店”，才是本案的內(nèi)核。

The first Vintage luxury store (FM Vintage) we designed is to interpret the real cognitive orientation of the Mid-century modern style market in China and what should be presented . So what TEH ONE Vintage wants to express is to explore the real demands of this market in this cognitive system. And this appeal will be explored from the business logic itself.  The core of this case is that a real mid-century modern store is to think about how to be a qualified "store" after throwing away all the so-called themes and concepts.

作為初創(chuàng)品牌的「壹臻」，其首家門店位于重慶市南岸區(qū)彈子石老街，是一棟仿民國式的獨立建筑。其物業(yè)本身，具有較強(qiáng)的年代感，這無疑是為該中古門店的視覺呈現(xiàn)，奢侈品商店設(shè)計創(chuàng)造了一定的基礎(chǔ)條件。但也正是因為其突出的民國建筑形象，又為我們力求創(chuàng)新的空間設(shè)計，造成了不小的物理環(huán)境障礙。再加上山城特有的地理因素，該物業(yè)背靠山體，面朝高墻，且商業(yè)環(huán)境的主交通流線并未與該物業(yè)產(chǎn)生直接的關(guān)聯(lián)，甚至在主通道上，我們只能側(cè)視其建筑的一角……這都成為了在設(shè)計之初我們所面臨的挑戰(zhàn)。于是，如何讓過往的游客能關(guān)注到「壹臻」，并吸引他們進(jìn)入商店，將是我們首先要解決的問題。

THE ONE is a start-up brand,their first store is located in Danzishi Old Street, Nan 'an District, Chongqing.

This is an independent building imitating the style of the Republic of China. The building itself has a strong sense of age, which undoubtedly creates certain basic conditions for the visual presentation of the store.

However, it is precisely because of its prominent architectural image of the Republic of China, which bringing us some condition obstacles in design.

In addition to the unique geographical factors of the mountain city, the relationship between the property in the overall environment is the geographical state of facing the high wall with the back of the mountain.

And the main traffic circulation of the business environment has no direct connection with the property.

Even from the main corridor, only one corner of the building can be seen sideways.

Therefore, how to make the visitors can pay attention to and attract them into the store, will be the first important problem we need to solve.