項目名稱:夢里東方
Project Name: Dream in the East
項目地址:蘇州市姑蘇區(qū)白塔西路
Location: Baita Xilu,Gusu Area,Suzhou
設(shè)計單位:無錫歐陽跳建筑設(shè)計有限公司
Design Company: OYTT Design
主案設(shè)計師:歐陽跳
Chief Designer: Tiao Ouyang
輔助設(shè)計師:周丹鳳、郭芷萌、馬小貝
Assistant Designer: Danfeng Zhou, Zhimeng Guo,Xiaobei Ma
項目面積:115平米
Area: 115 square meters
設(shè)計起止日期:2020年8月
Design Cycle: August,2020
完工時間:2020年11月
Completion time: November,2020
主要材料:西班牙TT微水泥,文化磚,不銹鋼,木
Main Materials: TT TOPCIMENT,Cultural brick,Stainless steel,Wood
業(yè)主名稱:Michael
Client Name: Michael
制造:上海邑通道具股份有限公司
Manufacture:Shanghai Hooyi Displays&Fixtures Industries Co., Ltd
燈光:米未照明
Light:MiWei Lighting
裝置:青騎士藝術(shù)社
Installation: KNIGHT ART LAB
材料品牌:佛山繆唯婭陶瓷有限公司
Material brand:MUY Ceramic
項目攝影:徐義穩(wěn)
Photographer:Yiwen Xu
項目視頻:劉霖天
Video photographer:Lintian Liu
竹齋眠聽雨,夢長里??青苔。
門寂山相對,身閑??鳥不猜。
——方岳《聽雨》節(jié)選
一杯茶,飲的是一種風雅。華燈初上,摒棄紅塵的喧囂與嘈雜,掬一杯清香茶飲,奶茶店設(shè)計在文人山水畫里思考時間的過去與未來,在蟲痕鳥跡獸足中閱讀生命的繁華若夢,在縱谷春秋聆聽長卷跋尾、余音裊裊,重新思考東方美學的特殊意義。
A cup of tea represents elegance. When the evening lights are lit, people abandon the noise of the world of mortals and hold a cup of fragrant tea, reflect on the past and future of time in literati landscape paintings, read the prosperous life in the traces of insects, birds and animals, and listen to the long postscript and lingering sound in the spring and autumn period to rethink the special significance of oriental aesthetics.
CoCo都可白塔西路店以“夢游園”主題為切入點,設(shè)計藉由在地意向與空間的完美融合,進行品牌差異化定位的同時,打造一個獨一無二的茶飲品牌形象。它秉持著自然低調(diào)的極簡主義理念,營造出一個質(zhì)感層次豐富的禪意空間,為顧客帶來沉浸式多維度的感官體驗。
Taking the theme of "dream garden" as the breakthrough point, this project aims to create a unique image of milk tea brand by the perfect integration of local intention and space to carry out brand differentiation positioning. It adheres to the natural and low-key minimalism concept, and creates a zen space with rich texture levels, bringing multi-dimensional sensory experience for customers.
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