梵誓ONESWEAR上海新天地珠寶店鋪設(shè)計

▼店內(nèi)展示區(qū)：從立式展柜到墻面展柜, Exhibition area:vertical and wall display cabinets

▼錯落的掛墻展柜與品牌logo, Display cabinets and brand logoare scattered on the wall

L形店面內(nèi)部，接待區(qū)的一整片層疊的折面金屬板背景墻成為室內(nèi)空間的一大亮點。造型上，由于樓上是階梯座位影院，層疊的金屬板呼應(yīng)了天花的階梯形狀；視覺上，向上壘疊的層板削弱了原本的局部壓抑感，將視線從墻面引導(dǎo)向天花，繼而輻射向整個店內(nèi)空間；選材上，鏡面不銹鋼反射景象使室內(nèi)空間顯得開闊，大面積金屬板的使用帶著未來先鋒的氣息，而角度多變的折面將原本清晰連貫的鏡像切碎，營造出一種夸張的不真實感，豐富空間景象的同時也契合空間主題的“驚夢”意味。在此基礎(chǔ)上，將品牌logo做成磨砂貼紙附在鏡面金屬的上，是亮面與啞光面的反常規(guī)對比。

Inside the L-shaped store, the reception area has a background wall with laminated metal plates that becomes a highlight of the interior space. In terms of shape, because the upstairs is a step-seating cinema, thefolded metal platesrespond the step-shape of the ceiling. In terms ofvision, the upward laminatesreduce the original ceiling oppression and guide the sight from the wall to the ceiling then radiating to the entire store space. In terms of material selection, the reflectionof mirror stainless steel makes the interior space more wide-open. The large area of metal plates shows future pioneer spirit. The angle of the changeful folding surface cut the clearimage in mirror and createthe sense of exaggerated unreality which not only richthe entire space but alsoreach the "dream" theme of the space. On this basis, matte stickers of the brand logo are attached to the mirror metallayers that becomeunusual material contrast of glossy and matte surface.

▼折面的排列走勢與磨砂l(fā)ogo的效果, The arrangement trend of folded surface and the effect of matte logo stickers

▼鏡面不銹鋼折面背景墻,Mirror stainless steel folding background wall

整個室內(nèi)空間的材質(zhì)都偏冷硬，與未來主義的科技感和疏離感更貼合?；疑膯」獾仄浩?、仿水泥質(zhì)感的墻面肌理漆、高反射的鏡面不銹鋼，純黑色的天花板，以及閃亮的展示柜玻璃，不同材料在亮與暗、深與淺、光滑與粗糙的對比中碰撞、結(jié)合，最后和諧的融為一體。而櫥窗展柜支架、室內(nèi)地坪漆與藝術(shù)裝置的分區(qū)都使用了曲線元素來軟化空間和裝置大面積使用金屬和灰色所帶來的冷硬感，也拉近人與空間的距離，對客人更顯親切。

The material of the whole interior space is cold and hard, which fits the futuristic sense of technology and alienation. Grey matte floor paint, cement-like wall texture paint, highly reflective mirror stainless steel, pure black ceiling, and shiny display cabinet glass, all these different materials collide and combine in the contrast between bright and dark, deep and shallow, smooth and rough, and finally harmonious integration. Curving elements are used to soften the space andcounteract the cold and hard sense from large area of metal and gray in the store and on the installations. That also reduces the distance between people and the space and makes the store friendly to the guests.

▼櫥窗內(nèi)的曲線疊層支架,Curvilinear laminated bracket inshowwindow