元素體育昆明海樂世界店潮流設(shè)計(jì)

項(xiàng)目名稱：元素體育昆明海樂世界店潮流設(shè)計(jì)

設(shè)計(jì)方：平介設(shè)計(jì)

項(xiàng)目設(shè)計(jì)&完成年份：2021&2022

主創(chuàng)及設(shè)計(jì)團(tuán)隊(duì)：董艷，顧嘉琪

項(xiàng)目地址：云南省昆明市官渡區(qū)永中路38號(hào)

建筑面積：1900m2

攝影版權(quán)：王一翔

合作方：昆明碩越廣告有限公司

客戶：昆明悅體體育文化有限公司

場(chǎng)地概況 Site Analysis

項(xiàng)目位于昆明市官渡區(qū)永中路38號(hào)，體育潮流設(shè)計(jì)打卡新地標(biāo)的海樂世界頂樓，海樂世界是一個(gè)占地面積100萬平方米的混合功能商業(yè)項(xiàng)目，擁有24萬平方米的購(gòu)物中心。它露天式多元化潮流打卡街區(qū)的經(jīng)營(yíng)模式使其快速成為昆明最受歡迎的購(gòu)物中心之一。

The project is on the top floor of HAILE World which is a new landmark of fashion and is located at No. 38, Yongzhong Road, Guandu District, Kunming city. HAILE World is a 1 million square meter mixed-use commercial project with 240,000 square meters of shopping center. Its open-air diversified fashion card block business model quickly became one of the most popular shopping malls in Kunming.

▼俯瞰圖，Storefront in the night © Yixiang Wang

設(shè)計(jì)理念 Design Concept

元素體育昆明旗艦店總面積約為1900㎡，包含一個(gè)足球場(chǎng)、三個(gè)半室內(nèi)棒球場(chǎng)和一個(gè)室內(nèi)籃球場(chǎng)。體育潮流設(shè)計(jì)師將不規(guī)則的多邊形場(chǎng)地劃分為三塊功能區(qū)域，以象征速度與動(dòng)感的戶外列車為靈感貫穿整個(gè)場(chǎng)地，室內(nèi)籃球場(chǎng)也以線性元素貫穿整體空間，打造黑白關(guān)系強(qiáng)對(duì)比的線性空間。

ELEMENT SPORTS IN KUNMING covers a total area of about 2900 square meters, including a soccer field, three and a half indoor baseball fields and an indoor basketball court. The designer divides the irregular polygonal site into three functional areas which are inspired by the outdoor train symbolizing speed and dynamic movement. The indoor basketball court also runs through the whole space with linear elements, creating a linear space with a strong contrast between black and white.

▼室外球場(chǎng)圖紙 Exterior Plan ©平介設(shè)計(jì)

▼室內(nèi)球場(chǎng)圖紙 Interior Plan ©平介設(shè)計(jì)

▼入口前臺(tái)，Entrance Reception © Yixiang Wang

客戶希望通過設(shè)計(jì)激活中央室內(nèi)外活動(dòng)空間，體育潮流設(shè)計(jì)促進(jìn)運(yùn)動(dòng)愛好者之間的互動(dòng)，吸引更多顧客前來打卡參與，并增強(qiáng)人們?cè)谶@個(gè)露天運(yùn)動(dòng)空間的別樣體驗(yàn)。

The client wanted to activate the central indoor and outdoor activity space, promote interaction between sports enthusiasts, attract more customers to participate in the clock and enhance the experience of people in the outdoor sports space.

▼入口休息區(qū)，Entrance Rest Area © Yixiang Wang

▼入口通廊，Entrance Corridor © Yixiang Wang

室外足球場(chǎng)入口處主體采用硬朗外廓，體育潮流設(shè)計(jì)整體造型整體形似高科技戶外站臺(tái)，一方便利于功能高效布局，是整場(chǎng)關(guān)于運(yùn)動(dòng)戶外列車體驗(yàn)的起點(diǎn)，弧形挑檐和隧道長(zhǎng)廊不僅極具空間戲劇性也滿足了戶外遮風(fēng)避雨的要求；另一方便，其金屬質(zhì)感以及用燈帶勾勒出的球類運(yùn)動(dòng)特有的弧形和直線元素也一下將人們帶入到力量與速度較量的氛圍。兩個(gè)弧形體量運(yùn)用直線條相搭接，相互咬合，與室外廣場(chǎng)、道路相互呼應(yīng)，一氣呵成；點(diǎn)綴其間的球類燈光造型，強(qiáng)調(diào)著整場(chǎng)運(yùn)動(dòng)的主題，為旅程另一端的棒球擊打場(chǎng)埋下伏筆。

The main body of the entrance of the outdoor football field adopts a hard outline. The overall shape is similar to the high-tech outdoor platform. On the one hand, it is conducive to the efficient functional layout, which is the starting point of the whole outdoor train experience. The curved eaves and tunnel corridor not only provide dramatic space, but also meet the requirements of outdoor shelter from wind and rain. On the other hand, its metal texture and the unique arc and straight line elements of the ball game outlined with the lamp belt also bring people into the atmosphere of power and speed contest. The two arc-shaped bodies are overlapped and occluded by straight lines, echoing with the outdoor square and road. The spherical lighting modeling emphasize the theme of the whole movement, foreshadowing the baseball batting field at the other end of the journey.

▼足球場(chǎng)墻面模擬飛馳列車線型造型，wall of the football space

照明區(qū)和觀眾走廊結(jié)合在一起，體育潮流設(shè)計(jì)可以避免人們?cè)谟^看比賽時(shí)產(chǎn)生任何惱人的背光效果。入口環(huán)繞的球形燈光裝置帶來了而白色純凈的印象。高低錯(cuò)落的形式組合將長(zhǎng)廊與灰空間相連。

The lighting area is combined with the spectator corridors to avoid any annoying backlighting effects when people are watching the game. The spherical lighting installation surrounding the entrance gives the impression of white purity. The combination of high and low forms connects the corridor with the grey space.

材料的易加工性 Material Selection

從整體空間所用材料均為市場(chǎng)的鋼型材加工而成，后期加以燈帶鑲嵌。在有限的造價(jià)下，體育潮流設(shè)計(jì)通過型材不同搭接方式的加工和利用，來圍合一個(gè)基礎(chǔ)單元空間。豐富的型材模數(shù)在不同的位置有特殊的搭接處理，目的是讓單調(diào)的圍護(hù)結(jié)構(gòu)堅(jiān)固耐用的同時(shí)開放視野，營(yíng)造豐富而又開敞空間。燈帶的加持，把金屬材料的質(zhì)感使用到極致，裝點(diǎn)出一個(gè)虛實(shí)對(duì)比清晰，通透又極具活力的空間。

The materials used in the whole space are processed from the steel profiles of the market, and the lamp belt is inlaid in the later stage. Under the limited cost, a basic unit space is enclosed by the processing and utilization of different lap joints of profiles. Rich profile modules in different positions have special lap processing, the purpose is to make the monotonous envelope strong and durable while achieving the effect of open field of vision and create a rich and open space. With the addition of the lamp belt, the texture of metal materials is used to the extreme, decorating a clear contrast between virtual and real, transparent and dynamic space.

▼前臺(tái)背面視角，F(xiàn)ootball Viewof reception © Yixiang Wang

材料的運(yùn)用也大膽明快、特點(diǎn)鮮明，采用了黑色的鋼架、亞克力燈光，結(jié)合木紋地面，體育潮流設(shè)計(jì)通過其自然的肌理、色調(diào)，凸顯過廊的縱深親切感，白色、黑色為主色系，結(jié)合暖黃色，自然形成一種冷色調(diào)的美感。

The use of materials is bold, bright and distinctive. Black steel frame, acrylic light and wood grain floor are used to highlight the depth and affinity of the corridor through its natural texture and tone. White and black are the main colors dotted with a little warm yellow, so that it naturally forms a cool color aesthetic feeling.

▼燈帶設(shè)計(jì)形成有縱深感的空間，design of the lamps enhances the depth of the space

場(chǎng)地設(shè)計(jì)亮點(diǎn)細(xì)節(jié) Design Details

體育潮流設(shè)計(jì)為了增強(qiáng)環(huán)境的敘事性，足球場(chǎng)的周圍墻面設(shè)計(jì)中引入列車車窗的造型，LED燈帶與鏡面材質(zhì)的加持反向勾勒出中心球場(chǎng)的運(yùn)動(dòng)場(chǎng)景，有如行車中虛晃過的風(fēng)景，虛實(shí)間映照的是那些年在操場(chǎng)上奔跑揮汗如雨的青春。

In order to enhance the narrative of the environment, the shape of train windows is introduced into the design of the surrounding wall of the football field. The LED lamp belt and mirror material are reversed to outline the sports scene of the center court, just like the views from a car on the road. The youth running on the playground in those years are reflected between the virtual and real.

▼足球場(chǎng)上的運(yùn)動(dòng)場(chǎng)景，F(xiàn)ootball Area View © Yixiang Wang

休息場(chǎng)連通室外足球場(chǎng)和棒球場(chǎng)空間，列車車座造型給顧客提供了運(yùn)動(dòng)間隙的休憩平臺(tái)，鏡面車窗，沖出墻與地的球體，戶外防腐木搭配的白石子，體育潮流設(shè)計(jì)營(yíng)造出戶外運(yùn)動(dòng)之旅潛意識(shí)中的超現(xiàn)實(shí)主義畫面，更是絕佳的打卡平臺(tái)。

The rest area is connected with the space of outdoor football field and baseball field. The train seats provide customers with a rest platform during sports. Mirror windows, balls that run out of the wall and the ground and white stones matched with outdoor anticorrosive wood create a surrealist picture in the subconscious of outdoor sports journey. It is really an excellent punching platform.

相對(duì)室外強(qiáng)烈對(duì)比的黑白簡(jiǎn)約氛圍，室內(nèi)籃球場(chǎng)是一塊趣味方形體塊堆砌的彩色空間，體育潮流設(shè)計(jì)師采用了三種不同大小和厚度的預(yù)制面板組成了立面，最厚的面板為深橙色，中厚度的面板為中橙色，最薄的面板為淺橙色。三種面板通過被分布于籃框所在的立面，它們打破了標(biāo)準(zhǔn)化的墻面所引起的單調(diào)和統(tǒng)一感，構(gòu)成了節(jié)奏變化的立面。

In contrast to the black and white simplicity of the outdoor atmosphere, the indoor basketball court is a colorful space with interesting square blocks. The designers adopted three prefabricated panels of different sizes and thicknesses to form the fa?ade. The thickest panel is dark orange. The medium thickness panel is medium orange and the thinnest panel is light orange. Three kinds of panels are distributed on the facade where the basket frame is located. They break the monotony and unity caused by the standardized wall, forming the facade of changing rhythm