梵誓ONESWEAR無錫薈心花園珠寶店設(shè)計

▼ 剛?cè)岵? Strong and soft©徐英達

反傳統(tǒng)空間動線

Anti-traditionalspace circulation

傳統(tǒng)商場店鋪中所不具備的“半戶外”體驗是該項目差異性的體現(xiàn)之一，由于是單體建筑，室內(nèi)存在四處入口，我們打破了一般零售空間的單一線性使用動線：中島空間集成了包含零售柜臺、展臺、品牌形象墻、倉儲后勤空間及設(shè)備機房等功能在內(nèi)的多重功能，同時也作為店內(nèi)的視覺中心。

The "semi-outdoor" experienceis one of the distinguishing features of this project. As a standalone building with multiple entrances, we have broken away from the typical linear flow of retail spaces. The central area integrates multiple functions, including retail counters, exhibition stands, brand image walls, storage and logistics spaces, as well as equipment rooms, while also serving as the visual focal point of the store.

▼ 空間動線, Circulation ©平介設(shè)計

▼ 圓形產(chǎn)品展柜a, Round product display cabineta ©徐英達

帶狀的展示接待臺作以一種更為柔軟的方式拆分了內(nèi)部工作區(qū)與外部公共區(qū)域，即承載了展示、接待的功能，又一定程度上定義了空間。

The ribbon-like displaycabinet softly divides the internal workspace from the external public area, serving both display and reception functions while also defining the space.

▼ 帶狀展示接待臺a, Ribbon display reception deska ©徐英達

展示道具和功能區(qū)則以一種更為松弛的方式“散落”在空間中。在這里我們摒棄了“方向”與“順序”這些展示空間中的基本原則，對于環(huán)境的體驗可以開始于任意一點，也不受空間所限。

The display areas are "scattered" throughout the space in a more relaxed manner. Here, we abandon the basic principles of "direction" and "sequence" in the exhibition space, allowing the experience of the environment to begin from any point and not be limited by the space.

▼ 帶狀展示接待臺b, Ribbon display reception deskb ©徐英達

在商業(yè)創(chuàng)意推陳出新，競爭日益劇烈的當下市場環(huán)境，室外的擴展空間對商鋪而言變得更加重要，設(shè)計充分利用了場地優(yōu)勢，使得面向草坪的店鋪核心位置可以向外完全打開，將室內(nèi)外空間無縫連接，無限擴大實際的使用面積，為各類主題活動和新品發(fā)布會提供了理想的場地。

In the current market environment where business creativity is constantly evolving, outdoor expansion space has become more important for shops. The design fully utilizes the advantages of the site, allowing the core area of the shop facing the lawn to open completely outward, seamlessly connecting indoor and outdoor spaces. This effectively expands the actual usable area, providing an ideal venue for various themed events.

▼ 聯(lián)動戶外空間, Linked outdoor space©徐英達