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大開(kāi)大闔| 鳳凰上擊九千里 半江瑟瑟半江紅

An open layout | A magnificent and innovative dining destination

深圳餐廳設(shè)計(jì)主空間設(shè)計(jì)結(jié)構(gòu)為區(qū)別于傳統(tǒng)的“博物館/館區(qū)式游客導(dǎo)向”路徑，AD項(xiàng)目團(tuán)隊(duì)提出以“客群生態(tài)”構(gòu)建、發(fā)展“社群式興趣粘性”為路徑，構(gòu)建城市新餐飲設(shè)計(jì)營(yíng)銷(xiāo)建設(shè)方式。通過(guò)發(fā)掘地域文化背景特色，發(fā)揚(yáng)現(xiàn)有生態(tài)環(huán)境優(yōu)勢(shì)，以打造餐飲空間，營(yíng)造社群，建設(shè)空間載體，吸引廣大民眾的形式打造輻射域，促進(jìn)歷史建筑發(fā)展的無(wú)界聯(lián)動(dòng)。主空間中的行為是主體，行為的發(fā)生所衍生的空間規(guī)劃行為是內(nèi)核。

Different from the traditional “museum tourist-oriented” strategy, AD ARCHITECTURE proposed a new catering marketing strategy of constructing “a customer group system” and developing “customer stickiness by interests of the community”. By excavating the regional cultural context characteristics and carrying forward the existing ecological environment advantages, the design team intended to create a dining space, a community, and a spatial carrier to attract patrons and exert certain influences to facilitate the cross-over connection with the historical and cultural architecture. Taking the activity in space as the clue, the space layout is derived from user behaviors.

設(shè)計(jì)思考上這一部分我們精準(zhǔn)定位客群背景最敏感的空間要求，深圳餐廳設(shè)計(jì)打破周邊餐飲產(chǎn)品結(jié)構(gòu)及同質(zhì)化問(wèn)題，使空間語(yǔ)言及材質(zhì)與光影的呼應(yīng)將大廳餐飲氛圍感拉滿，手法上將體塊大開(kāi)大合，在空間上演幾何符號(hào)的構(gòu)成游戲。當(dāng)人在空間中獲得愉悅，意味著不屬于真實(shí)的游戲規(guī)則在產(chǎn)生價(jià)值，并且使人們?cè)谶@個(gè)游戲中獲得利益。我們希望空間完成從“構(gòu)建客群生態(tài)”到孵化空間載體與時(shí)代背景下生活方式的轉(zhuǎn)化，與城市本身的人文情懷一并融入潮汕的筋骨和氣血。

The design team grasped the most sensitive space requirements of the customer group and broke away from the homogeneous structure and form of surrounding restaurants. The dialogue of space language, materials, light and shadow maximize the dining vibes of the hall, and the open layout creates a game constituted by geometric symbols. The pleasure gained from the space is the significance and benefits for guests produced by this intangible game. Beyond the concept of “constructing a customer group system”, the design team hopes to turn the space into a medium that drives changes in the contemporary lifestyle that blends into the soul of the Chaoshan spirit and the humanistic sentiments of the city.