項(xiàng)目名稱｜和子養(yǎng)生-寶龍店設(shè)計(jì)

Project Name：Hezi Health-Baolong Store

項(xiàng)目位置｜無錫.新吳區(qū)

Location: Xinwu, Wuxi

空間設(shè)計(jì)公司｜有劃設(shè)「existence design 」

Designer: existence design

工裝軟裝全案設(shè)計(jì)

軟裝設(shè)計(jì)公司｜之幾陳設(shè)

Designer: ZHIJII STUDIO

完成時(shí)間｜2020.12

Completion time：December.2020

主要材料｜石材，瓷磚，木飾面，馬賽克，金屬

Main materials: Stone, Tile, Wood,Mosaic, Metal

空間設(shè)計(jì)師｜胡文儒、蔡忱

Space design：Wenru Hu、Chen Cai

軟裝設(shè)計(jì)師｜祁傲霜、鄧龍君

Furnishing design:Aoshuang QiLongjun Deng

工程總監(jiān)｜丁驍波

Engineering Director：Xiaobo Ding

文章編輯｜蔡忱、呂淇

Editors: Chen Cai、Qi Lv

項(xiàng)目攝影｜陳銘

Project Photography: Ming Chen

養(yǎng)生店設(shè)計(jì)｜芭蕉賴驟雨，門環(huán)惹銅綠

Space Case｜Cheras Rain Showers, Door Knockers Get Patina

凡是顯示出生活或使我們想起生活的，那就是美的。

—— 車爾尼雪夫斯基

Все,что показывает жизнь или напоминает нам о жизни,прекрасно.

——Николай Гаврилович Чернышевский

近年來，隨著人們健康意識提高、對生活質(zhì)量的追求，“養(yǎng)生”成為了人們關(guān)注的熱點(diǎn)。作為新區(qū)塊的品牌旗艦店，養(yǎng)生店設(shè)計(jì)不僅要提供怡人的環(huán)境，也肩負(fù)了打開市場局面、打響品牌的使命。

In recent years, with the improvement of people's health awareness and the pursuit of quality of life,"Health" has become a hot spot of people's attention.As the brand flagship store of the new block,design should not only provide a pleasant environment,it also shoulders the mission of opening up the market and building the brand.

▼ 01  

從文化  看未來

Looking at the future from the perspective of culture

體現(xiàn)品牌特性的設(shè)計(jì)，養(yǎng)生店設(shè)計(jì)不局限于營造美學(xué)享受，更多的是統(tǒng)籌與策劃產(chǎn)品、文化在設(shè)計(jì)中的融合與表達(dá)。

Designs that reflect brand characteristics are not limited to creating aesthetic enjoyment.it is more about coordinating and planning the integration and expression of products and culture in design.

在接觸中，我們了解了協(xié)理方立足技術(shù)、用心服務(wù)的企業(yè)發(fā)展之路。其產(chǎn)品核心——泰式推拿，繼承了悠久歷史母體的東南亞文明。本案設(shè)計(jì)從產(chǎn)品文化和企業(yè)特性入手，養(yǎng)生店設(shè)計(jì)將東南亞藝術(shù)與品牌徽標(biāo)的屋脊造型相結(jié)合，以藝術(shù)的手法提升客戶體驗(yàn)、傳播產(chǎn)品信息、傳遞企業(yè)價(jià)值。

During the contact, we learned about the development path of the company based on technology and dedicated service.the core of its products, Thai massage, has inherited the Southeast Asian civilization of the mother with a long history.

The design of this case starts with product culture and corporate characteristics，combining Southeast Asian art with the roof shape of the brand logo,improve customer experience, disseminate product information, and deliver corporate value with artistic methods.

▼ 02

靈感  元素

inspiration element

受宗教影響，當(dāng)?shù)氐慕ㄖ庥^趨向于層次豐富的結(jié)構(gòu)。另一方面，建筑形式汲取了十八世紀(jì)的舶來文化，養(yǎng)生店設(shè)計(jì)在傳統(tǒng)的基礎(chǔ)上，加上了居室前加連廊的建筑方法，使得室內(nèi)南北通透、減少濕氣，并形成了固定的建筑構(gòu)式。我們將企業(yè)文化融合進(jìn)設(shè)計(jì)，以泰國傳統(tǒng)家庭的建筑形式“干欄式建筑”作為框架基礎(chǔ)。

Influenced by religion, the local architectural appearance tends to be rich in layers.On the other hand, the architectural form has absorbed the imported culture of the eighteenth century,on the basis of tradition, the construction method of adding a corridor in front of the living room is added.It makes the indoor north and south transparent, reduces humidity, and forms a fixed architectural configuration.We integrate the corporate culture into the design, and use the traditional Thai family architectural form " Stilt Style Architecture" as the frame basis.

▲設(shè)計(jì)推演Design deduction

干欄式建筑伴隨著水系而生，其交通方式，也獨(dú)具特色。著名的泰國水市，便是藉由這種生活方式的而誕生的。養(yǎng)生店設(shè)計(jì)在空間中，我們以綠意作為“自然”的意向，讓代表“家”、“生活”的小舟，徜徉其中。

Stilt Style Architecture are born with the water system, and their transportation methods are also unique.The famous Thai water market was born out of this way of life.In the space, we take green as the intention of "natural",Let the boat representing "home" and "life" roam in it.

▲在空間的中運(yùn)用意向Using intention in space

▲實(shí)景空間Real scene space

▼ 03

構(gòu)架之韻

The rhythm of the framework

當(dāng)干欄式建筑被抽象、重塑，構(gòu)架的陣列感得以加強(qiáng)，養(yǎng)生店設(shè)計(jì)形成了空間中“儀式感”的一部分，原木的觸感以新的色、質(zhì)、形呈現(xiàn)出來，而作為建筑基石的底部臺階、石墩，柔化為肌理材質(zhì)，鋪呈為空間的底色。

When Stilt Style Architecture are abstracted and reshaped,The array sense of the framework is strengthened, forming part of the "ceremonial sense" in the space.The touch of the log is presented in a new color, quality and shape,The bottom steps and stone piers, which are the cornerstones of the building, are softened into texture materials and laid out as the background color of the space.