?？诳柕ゎD服裝專賣店設(shè)計(jì)

項(xiàng)目名稱:卡爾丹頓，?？趯Ｙu店設(shè)計(jì)

設(shè)計(jì)單位: MOC DESIGN OFFICE (www.moc-office.com )

主持設(shè)計(jì)：梁寧森，楊振鈺

設(shè)計(jì)管理：吳岫微

設(shè)計(jì)團(tuán)隊(duì)：MOC設(shè)計(jì)團(tuán)隊(duì)

設(shè)計(jì)周期：2023.4-2023.6

竣工：2023.9

項(xiàng)目地址：海南省?？谑型?guó)際廣場(chǎng)4F

面積：268㎡

主材：灰洞石，木飾面板，銅色噴砂不銹鋼，黑色不銹鋼，定制皮革硬包，地磚，地毯

業(yè)主：卡爾丹頓

攝影：聶曉聰

現(xiàn)代典雅與精致東方的融合

The Fusion of Contemporary Elegance and Exquisite Oriental Essence

卡爾丹頓全新SI系統(tǒng)

KALTENDIN's New Store Identity

主入口，entrance

1993年，彼時(shí)正值中國(guó)逐步開放的時(shí)代語(yǔ)境之中，人們對(duì)于服裝的需求也從傳統(tǒng)的“老三樣”（中山裝、軍便裝、人民裝，并稱為服裝“老三樣”）轉(zhuǎn)向更與國(guó)際融合的西裝領(lǐng)域，由此掀起一陣服裝變革的浪潮，有學(xué)者將這一現(xiàn)象稱為“90年代西裝狂熱（suit fever）”?？柕ゎD正是成立于這樣的時(shí)代背景下。

In 1993, amid the gradual opening-up of China, a shift in the socio-economic context, people's clothing preferences transitioned from the traditional "Three Olds" (Zhongshan suit, military uniform, and people's suit, collectively known as the "Three Olds" in clothing) towards the internationally integrated domain of suits. This sparked a wave of clothing revolution, coined by some scholars as the "Suit Fever of the 90s." It was against this backdrop that KALTENDIN was founded.

圖源：X博士（ID：doctorx666）《西裝崇拜與八九十年代》

The Adoration of Suits in the Eighties and Nineties by Dr. X (ID: doctorx666)

“老三樣”服裝風(fēng)格。The “Three Olds” Fashion Style.

圖源: 微視頻《從“老三樣”到FREESTYLE》

Image Source: Microvideo 'From 'Three Olds' to FREESTYLE

隨著時(shí)代的發(fā)展，品牌也見證并參與著城市與生活的變革——專賣店設(shè)計(jì)以經(jīng)典雋永的服裝風(fēng)格為基礎(chǔ)，不斷打磨適合東方人身型的版型剪裁。在品牌三十周年之際，作為其形象升級(jí)的重要一環(huán)，卡爾丹頓邀請(qǐng)MOC打造全新的形象標(biāo)準(zhǔn)。

With the development of the times, the brand has witnessed and actively participated in the transformation of urban life—building upon a foundation of timeless and classic clothing styles, continually refining tailored cuts to suit the body shapes of individuals in the East. On the occasion of its 30th anniversary, as a crucial component of its image upgrade, KALTENDIN has invited MOC to create an entirely new standard for its store identity.

卡爾丹頓是現(xiàn)代典雅與精致東方融合的縮影。MOC希望在空間中將融合東西方智慧的品牌堅(jiān)持表達(dá)出來(lái)。

KALTENDIN epitomizes the fusion of modern elegance and exquisite Oriental essence. MOC aims to express the brand's commitment to integrating Eastern and Western wisdom in the spatial design.

空間布局以東方審美氣質(zhì)的對(duì)稱關(guān)系展開。整體立面則以代表古羅馬文化建筑藝術(shù)靈魂的灰色洞石鋪陳。

The spatial layoutstarts with the symmetrical aesthetics of the East. The overall facade is adorned with gray tuff representing the soul of ancient Roman architectural artistry.

專賣店設(shè)計(jì)師將東方氣質(zhì)蘊(yùn)含于現(xiàn)代的基調(diào)之中，東西文化的融合造就了一種屬于品牌的美學(xué)語(yǔ)言。

The designer infuses Eastern qualities into the contemporary tone, resulting in the creation of a brand-specific aesthetic language through the fusion of Eastern and Western cultures.

在典雅的基調(diào)下，設(shè)計(jì)師以傳統(tǒng)文化場(chǎng)景中典雅韻致的“屏風(fēng)”為靈感，奠定了產(chǎn)品展示的形式框架。精致比例分割與完美的細(xì)節(jié)形成了一種深思熟慮、嚴(yán)謹(jǐn)?shù)脑O(shè)計(jì)風(fēng)格。

Under the backdrop of elegance, the designer draws inspiration from the refined charm of traditional cultural scenes, using the "screen" as a framework for product displays. The meticulous proportion divisions and perfect details contribute to a thoughtful and rigorous design style.

以屏風(fēng)為概念的貨架系統(tǒng)

Clothing Display System Inspired by Screens

屏風(fēng)圍合出的休息區(qū)也暗含東方美學(xué)趣味。在項(xiàng)目實(shí)踐中，“屏風(fēng)”被視為一種文化的象征，是“凡事有度”的東方智慧的體現(xiàn)。

The enclosed resting area formed by the screens also subtly incorporates Eastern aesthetic nuances. In the practical implementation of the project, the "screen" is regarded as a symbol of culture, reflecting the wisdom of Eastern philosophy that emphasizes moderation in all things.