Nowwa咖啡的空間系統(tǒng)設(shè)計(jì)

項(xiàng)目名稱：挪瓦咖啡店鋪形象空間系統(tǒng)設(shè)計(jì)

設(shè)計(jì)周期：2023年1月-2023年4月

完成時(shí)間：2023年6月

主持設(shè)計(jì)：梁寧森，吳岫微

設(shè)計(jì)管理：楊振鈺

設(shè)計(jì)團(tuán)隊(duì)：梁秋紅，吳心鴻

業(yè)主：NOWWA

網(wǎng)站：www.moc-office.com

主材：瓷磚，阡陌板，肌理涂料，木絲吸音板，烤漆金屬板，超白玻，木飾面板

攝影：張紅旗

【概述】

Overview

本案的設(shè)計(jì)旨在為NOWWA咖啡品牌提供一個(gè)在不同店態(tài)下具有識(shí)別性的空間系統(tǒng)。MOC以基礎(chǔ)的cube形態(tài)，演變出具有識(shí)別度的空間模塊，為顧客帶來富有趣味性和多功能性的體驗(yàn)。在與不同環(huán)境融合的同時(shí)，強(qiáng)化與街區(qū)的聯(lián)系，空間系統(tǒng)設(shè)計(jì)為顧客創(chuàng)造一個(gè)提供愉悅“停頓”的場所。

The design of this project aims to create a distinctive spatial identity for NOWWA across different settings. Drawing inspiration from the fundamental cube form, MOC evolves into recognizable spatial modules, offering customers an experience that is both playful and multifunctional. While seamlessly integrating with diverse environments, the design also emphasizes strengthening connections with the local community, intending to provide customers with a delightful "pause" in their daily lives.

【店態(tài)兼容性規(guī)劃】

Store-State Compatibility Planning

空間形象系統(tǒng)的規(guī)劃，MOC思考的重點(diǎn)是空間模塊的設(shè)置能夠兼顧不同的店態(tài)。nowwa的店態(tài)不僅覆蓋了商場，也包含社區(qū)店和辦公大堂等多種類型。
In planning the spatial identity, MOC's primary consideration is configuring spatial modules to accommodate different store states. NOWWA's store states not only encompass malls but also include community stores and office lobbies, among other diverse types.

▲室內(nèi)概覽，Overview

不同的店態(tài)面對(duì)著不同需求的人群，因此在符合品牌性和空間識(shí)別性的基礎(chǔ)上，我們還需要針對(duì)人群的需求細(xì)化匹配不同店態(tài)的細(xì)節(jié)。

Different store states cater to varied demographics, so, in addition to adhering to brand identity and spatial recognition, we also need to refine details to match the specific needs of different customer groups.

【空間元素的多樣化運(yùn)用】

Diverse Application of Spatial Elements

MOC選擇了一個(gè)基礎(chǔ)的cube形態(tài)作為空間基礎(chǔ)元素，空間系統(tǒng)設(shè)計(jì)通過不同的組合形式演變?yōu)檫M(jìn)門造型、吧臺(tái)吊楣、墻面陳列架、活動(dòng)家具等……充分的滿足了不同應(yīng)用場景的需求。

MOC has opted for a foundational cube form as the spatial base element, evolving through different combinations into entrance structures, bar counter canopies, wall display racks, and movable furniture, among others. This comprehensive approach satisfies the requirements of various application scenarios.