諾瓦品牌體驗(yàn)店 I 探索與對(duì)話

Project Information 項(xiàng)目信息

項(xiàng)目名稱 I 諾瓦品牌體驗(yàn)店惠州首店

設(shè) 計(jì) 方 I LICO力高設(shè)計(jì)

完成年份 I 2020.12

主創(chuàng)設(shè)計(jì) I 鐘良勝

設(shè)計(jì)團(tuán)隊(duì) I 朱洋環(huán)、林峰、董華斌、駱秋月

技術(shù)總監(jiān) I 冼景華

施工執(zhí)行 I 何昌輝

項(xiàng)目地址 I 惠州市惠城區(qū)演達(dá)二路

建筑面積 I 130平方米

攝影版權(quán) I 隱象建筑攝影｜歐陽(yáng)云

客戶名稱 I 坤亞歐洲建材

品牌 I 諾瓦

Novacolor諾瓦，“I colori dell’Architettura”與“BE CREATIVE”是諾瓦自1982年創(chuàng)立以來(lái)長(zhǎng)期持守的品牌理念，“Create your own visualstyle，let it be unique for yourself.”是 NOVACOLOR諾瓦作為國(guó)際知名的建筑涂料和室內(nèi)外藝術(shù)漆的高端品牌信仰的價(jià)值主張。NOVACOLOR為世界各地的建筑師和設(shè)計(jì)師提供特殊涂料, 紋理, 高性能, 創(chuàng)新材料, 環(huán)保, 和高效低成本的解決方案以及全球性的技術(shù)支持等。將創(chuàng)意, 直覺(jué)和對(duì)新產(chǎn)品可行性開(kāi)發(fā)的研究結(jié)合起來(lái), 使Novacolor成為世界范圍內(nèi)的藝術(shù)漆領(lǐng)導(dǎo)品牌, 并成為知名建筑設(shè)計(jì)工作室和專業(yè)裝飾墻藝設(shè)計(jì)師公認(rèn)的合作伙伴. 今天Novacolor在50多個(gè)國(guó)家都有代表作, 并與國(guó)際知名合作伙伴的合作引以為榮。

Project Service Background

項(xiàng)目服務(wù)背景

Service 服務(wù)

Interior Design 室內(nèi)建筑設(shè)計(jì)

Sector 領(lǐng)域

Decorative Materials - Italian Art Coatings

裝飾材料 - 意大利進(jìn)口藝術(shù)涂料Client 客戶

NOVACOLOR 諾瓦意大利進(jìn)口藝術(shù)涂料

Challenge 挑戰(zhàn)

諾瓦品牌體驗(yàn)店惠州首店的室內(nèi)建筑設(shè)計(jì)項(xiàng)目，如何在深度契合諾瓦“創(chuàng)意創(chuàng)新、直覺(jué)探索”的品牌理念基礎(chǔ)之上，將“自然肌理色彩”的創(chuàng)新型藝術(shù)涂料產(chǎn)品的可行性開(kāi)發(fā)進(jìn)行結(jié)合，同時(shí)更重要的是如何破除傳統(tǒng)貨架陳列產(chǎn)品的方式，創(chuàng)造專屬于諾瓦品牌的全新顧客體驗(yàn)，從而確立諾瓦品牌體驗(yàn)店的獨(dú)特視覺(jué)與空間體驗(yàn)，將作為此次設(shè)計(jì)工作的焦點(diǎn)。

The interior architectural design project ofNovacolor Brand Experience Store, No. 1 in Huizhou underlines how to conform tothe brand concept of Novacolor and the feasibility of the innovative artcoating product development. At the same time, the focus of this design projectis to break the traditional way of displaying products by shelves, and furthermorecreate a brand new and exclusive customer experience of Novacolor in order toestablish the unique visual and spatial experience of Novacolor BrandExperience Store.

Solution 解決方案立足于對(duì)諾瓦品牌理念與建材行業(yè)空間的理解與分析，我們決定為諾瓦營(yíng)創(chuàng)一所“讓品牌直接與顧客對(duì)話”的探索空間、對(duì)話空間。室內(nèi)建筑設(shè)計(jì)工作主要解決三大問(wèn)題：第一、設(shè)計(jì)的起點(diǎn)與終點(diǎn)始終聚焦于諾瓦的品牌理念；第二、設(shè)計(jì)語(yǔ)言元素緊密圍繞諾瓦產(chǎn)品特性；第三、功能取舍與構(gòu)成形式要實(shí)現(xiàn)“產(chǎn)品即空間，空間即產(chǎn)品”。

Based on the understanding and analysis ofNovacolor’brand concept and the space of building materials industry, we decideto create an exploration and dialogue space for Novacolor to "enable thebrand directly talk to customers". The interior architectural designmainly solves three problems: first, the starting point and ending point of thedesign always focus on the brand concept of Novacolor ; second, the designlanguage and elements centers closely on the product features; third, theselection and composition of functions should achieve the goal that"product is space, space is product".

CustomerReviews 客戶評(píng)價(jià)設(shè)計(jì)師打破傳統(tǒng)的展廳形式，選擇用產(chǎn)品筑造空間營(yíng)造氛圍的方式，更直接地詮釋了品牌的理念，展示了產(chǎn)品的魅力，也恰到好處地傳遞了我對(duì)市場(chǎng)對(duì)客戶對(duì)環(huán)保對(duì)品質(zhì)的態(tài)度。但對(duì)我而言，最大的收獲是在和設(shè)計(jì)師溝通的過(guò)程當(dāng)中，深受啟發(fā)，進(jìn)一步明確了自己未來(lái)的經(jīng)營(yíng)模式。展廳完工投入使用50天以來(lái)，吸引無(wú)數(shù)路人駐足，來(lái)參觀的設(shè)計(jì)師、業(yè)主絡(luò)繹不絕，對(duì)設(shè)計(jì)對(duì)產(chǎn)品均贊嘆不已，給予了極高的評(píng)價(jià)，同時(shí)也引發(fā)了大家對(duì)空間美學(xué)的更多探討。感謝設(shè)計(jì)師用精心創(chuàng)意為涂料與空間與生活與設(shè)計(jì)創(chuàng)建了一個(gè)無(wú)與倫比的對(duì)話環(huán)境?！?吳冠樺，坤亞實(shí)業(yè)創(chuàng)辦人，2021年01月01日

The designer breaks the traditional form ofexhibition hall and chooses the way of building space with products to create acertain atmosphere, which directly interprets the concept of the brand, showsthe charm of products, and also properly conveys my attitude towards themarket, customers, environmental protection and quality.But for me, the biggestharvest is that, in the process of communication with designers, I was deeplyinspired and further specified my future business model. Over the 50 days sincethe exhibition hall was completed and put into use, it has attracted numerouspassersby. Designers and customers came to visit it in an endless flow,praising the design and products and giving high comments. Meanwhile, it hasalso triggered more discussions on space aesthetics. Thank the designer forcreating an unparalleled dialogue environment for paint, space, life and designwith meticulous creativity.—— Guanhua Wu, Kunya IndustryFounder，01/01/2021