項目信息

Information

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項目名稱：理想生活之CWHISKY?？谄炫灥暝O(shè)計

Project Name：The Ideal Life Of Cwhisky · haikou Flagship Store

項目地址：海南省海口市美蘭區(qū)濱江路

Project Location：Binjiang Road, Meilan District, Haikou City, Hainan Province

設(shè)計出品：LICO力高設(shè)計Design Unit：LICO Design

主創(chuàng)設(shè)計：鐘良勝

Chief Design：Eric Chon

設(shè)計團隊：曾穎琳、朱洋環(huán)、董華斌、駱秋月 、陳國梁

Design Team：Zeng Yinglin, Zhu Yanghuan, Dong Huabin, Luo Qiuyue, Chen Guoliang

攝影版權(quán)：鐘良勝

Photography：Eric Chon

品牌顧問：DRD再定義

Brand Consultant：DRD Redefinition

施工單位：美和裝飾

Construction Unit：Mei He Decoration

客戶名稱：CWHISKY

Customer Name：CWHISKY

建筑面積：500㎡

Covered Area：500㎡

完成年份：2022.07

Completion Date：July 2022

#純粹 #偶然 #交流

#Clear #Casual #Communications

#自我交付 #自我安頓 #自我建筑

#Self-fulfilment #Self-Settlement  #Self-building   

一場自我交付、自我安頓、自我建筑之旅。

A tour about self-fulfilment,self-settlement and self-building.

Demands Of Ideal Life

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Cwhisky是國內(nèi)為單一麥芽威士忌愛好者提供更便捷、更具品質(zhì)的文化交流與產(chǎn)品分享交易的平臺品牌。?？谄炫灥?，面積500㎡，面臨椰城南渡江與橫溝河入?？诘慕粎R處，是Cwhisky品牌的?？谑椎辍?

Cwhisky is a brand of platform that provides more convenient and high-quality cultural exchange and product sharing as well as trading for whisky lovers in China. CWHISKY·Haikou Flagship Store with an area of 500㎡,which is located at the convergence of Nandu River and Henggou River, is the first one of Cwhisky brand in Haikou. 

它承載著Cwhisky品牌文化理念傳導(dǎo)、單一麥芽威士忌文化傳播與產(chǎn)品發(fā)布、品鑒、交流、生活方式示范的重要作用，旗艦店設(shè)計也將是Cwhisky樹立在新北部灣城市群里一面鮮明而充滿未來想象空間的品牌旗幟。

It plays an important role in Cwhisky brand concept transmission, cultural communication of single malt whisky, product release, tasting, communication and lifestyle demonstration.It will also be a brand banner in the new Beibu Gulf urban agglomeration that creates a space with a clear future imagination.

純粹，偶然，交流，沉淀生活中輕松暢快的時刻。旗艦店設(shè)計是LICO團隊對單一麥芽威士忌與Cwhisky品牌理念的全新理解，也是LICO對當今實體品牌商業(yè)在物質(zhì)、信息過剩的時代背景下，應(yīng)當去體驗什么，思索什么，更新什么，創(chuàng)造什么，成就什么的再一次追問、洞察與回應(yīng)。

Cwhisky is a clear, casual, communicative and carefree space, a new understanding of LICO team about single malt whisky and the brand concept of Cwhisky and anotherinquiry, insight and response to what to experience, think about, update, create and achieve under the current circumstance of material and information surplus of the physical stores.

理想生活方式設(shè)計

Design Of Ideal Life

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豐富源自匱乏，安頓源自不安。私以為當代生活人的大多困頓皆因不夠純粹，旗艦店設(shè)計用力抵抗偶然，疏于交流，包袱繁重。所以常常陷入一些未知的恐懼中，惶惶不安，企圖通過對物質(zhì)、資源豐富的不斷追逐來填補精神與情感的匱乏。這，顯然不是我們追求的理想生活方式與狀態(tài)。

Abundance comes from scarcity, and settlement comes from restlessness. In my opinion, people in the contemporary times are not pure enough. They resist the casual life, neglect communication and shoulder heavy burden, so that they always fall into some unknown fear and try to fill the lack of spirit and emotion through their pursuit of material and rich resources.Obviously, this is not the ideal life and the state that we pursue.

LICO很珍視每一次服務(wù)生活方式類品牌的機會，也由衷地祈愿通過每一次深入不同客戶所處的生活服務(wù)領(lǐng)域，打開一扇扇通往理想生活的門，獲得一次次探索和開發(fā)理想生活方式的可能，為當代生活方式品牌和生活人提供一種自然略過頭腦、具有某種精神力量與情感溫度的、足以重喚本能感知、直抵心靈的生活體悟空間。旗艦店設(shè)計幸運的話，或許還能生出美好發(fā)想，亦或是鼓舞人們更樂于熱愛生活，忠于理想。

For one thing, LICO cherishes every opportunity to serve lifestyle brands, sincerely hopes to open a door to ideal life and obtain the possibility of exploring and developing ideal life styles by going deep into the fields of different customers.For another, LICO provides a space for us to comprehend life in a natural and instinctive way.

傳統(tǒng)威士忌，原料純粹，是大自然和時間的饋贈，受到當?shù)厝说南矏酆途粗?，被譽為“生命之水”

Cwhisky品牌海口旗艦店的空間設(shè)計，延續(xù)了單一麥芽威士忌文化的這一基因和精神，并作了理念延展。旗艦店設(shè)計基于50%DESIGN的設(shè)計理念，LICO設(shè)計師團隊圍繞“豐富與匱乏”、“不安與安頓”、“心外世界與心內(nèi)世界”的課題而展開，旗艦店設(shè)計以“純粹、偶然、交流、沉淀生活中輕松暢快的時刻”為旨要，意在為每位訪客賓朋帶來一場關(guān)于“自我”的交付、“自我”安頓、“自我”建筑之旅。

Traditional whisky, with pure raw material, is a gift of nature and time. It’s loved and respected by local people and known as “water of life”. The spatial design of the flagship store of Cwhisky in Haikou inherits the gene and spirit of the single malt whisky culture and extends its concept. Based on the concept of 50% design, LICO team focuses the design themes on “abundance and scarcity”“restlessness and settlement” “outer world and inner world” and means to brings a tour about self-fulfilment, self-settlement and self-building to every guest.