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不期而遇2

正因為此,本土市場對中古的消費以及由此形成的中古文化,有著自己的解讀。中古雖未達到古董的認知概念,但也遠遠超過了普通二手的認知,它依舊代表著某種有生命力的生活品味和生活方式,在這層意義上,中古與二手已然是截然不同的兩個概念。于是,這就回到了消費者層面的思考。如果,中古的定義如此的微妙,那么,我們該以何種的姿態(tài),去呈現(xiàn)一個內地還前所未有、市場認知還并不成熟的中古店呢?

But the local market has its own interpretation of vintage goods.Although it does not reach the cognition concept of antique, it is far beyond the cognition of second-hand.To some extent, the native vintage goods refused to be equated with second-hand goods.So, goes back to thinking at the consumer level.If the definition ofちゅうこis so subtle, then, How can we present a vintage luxury store that is unprecedented in mainland China and content with market recognition?

空間–

Space

既然,國內消費者對于中古的認知也介于二手與古董之間,又無法將中古奢侈品拉下物質的神壇。

那么,展廳設計在保證空間趣味性的同時,品質感需要得到一定的保證。要吸引他們走進來,坐下去,形成空間文化的感召力。退后的門頭便是這樣的思考邏輯,友善的空間關系,讓過往的行人有了走進來的欲望。而后的長廊,并未放置過多的產品。這是為了神秘感的營造。而這樣的營造,只為讓你充滿好奇的再進一步。抬高的地臺,讓空間的層次與趣味得以保證,且在地臺的位置設置了主要的產品陳列區(qū)。高高在上的奢侈品包包正是迎合了消費者們的心理。經過抬高的陳列區(qū)之后,下沉的空間被分成了三個組成部分。最里面的空間為辦公及倉儲的功能??坑业膮^(qū)域則是吧臺及維修檢驗區(qū),滿滿的儀式感,則暗示著這些來自歐洲的名品昔日的輝煌。而吧臺對面則是寬敞舒適的休閑品鑒區(qū)。

Since the cognition of Chinese consumers on vintage goods is between second-hand and antique.Vintage handbags cannot be classified as low-level goods.They are still luxury goods.

Therefore, while  keeping the space interesting, the sense of quality needs to be guaranteed. Attract people in and sit down. The space in front of the door is such logic of thinking, friendly spatial relationship, let the passerby have the desire to walk in. Then, the corridor(hallway), do not decorate too many products. This is to create a sense of mystery. And this kind of construction, only let you be full of curiosity further. The raised platform ensures the level and interest of the space, and sets the main product display area at the platform location.The position of the luxury bags cater to the consumers' psychology. After an elevated display area, the sunken space is divided into three components.The innermost space is for office and storage functions.The area on the right is the bar and goods maintenance area, full of ritual sense, indicating the former glory of these famous products from Europe.Opposite the bar is a spacious and comfortable leisure tasting area.

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