項(xiàng)目名稱：睛彩展廳設(shè)計(jì)

Project name：WONDERFUL WINDOWS

設(shè)計(jì)方：GGD好好設(shè)計(jì)

Design：DOUBLE GOOD DESIGN

項(xiàng)目設(shè)計(jì)&完成年份：2021年8月（啟動(dòng)設(shè)計(jì)）2021年12月（項(xiàng)目竣工）

Design year&Completion Year：August 2021 (start design) December 2021 (project completion)

主創(chuàng)及設(shè)計(jì)團(tuán)隊(duì)：林彥&丹儀

Leader designer &Team：LinYan & DanYi

特別顧問(wèn)：睛彩實(shí)驗(yàn)室

Special adviser：Wlab

項(xiàng)目地址：中國(guó)/廣東省/汕頭市/東廈南路

Project location：China/Guangdong Province/ShantouCity/Dongxia South Road

建筑面積GrossBuilt Area (square meters)：1100M2

合作方：軟裝：好好優(yōu)選/工程：小凱精工

Partners：Casa：GOOD SELECTConstruction：XiaoKai hardcover

主要材料：K鋼噴砂/大理石/膚感磚/金屬馬賽克/紅色條形磚/線型燈/ 卡爾蔡司（視光儀器解決方案）

Main material:K steel sandblasting / marble / skin feeling brick / metal mosaic / red strip brick / linear lamp / Carl Zeiss (visual instrument solution)

撰文：靈驗(yàn)

【睛彩】作為國(guó)內(nèi)領(lǐng)先的眼鏡定制商與國(guó)際高定眼鏡買手，有著卓越的先鋒觸覺(jué)。時(shí)尚的品牌基因極具“實(shí)驗(yàn)性”天生就是“無(wú)所畏懼的大冒險(xiǎn)家”這次他們?cè)谑袇^(qū)以不理智的高價(jià)競(jìng)得一處場(chǎng)地，選址絕非以往般完美，全為復(fù)辟創(chuàng)始人少年時(shí)的“閱讀情節(jié)”。展廳設(shè)計(jì)師林彥大受感動(dòng)，決定接受這次的設(shè)計(jì)委托。

[WONDERFUL WINDOWS] as a leading eyewear customizer in China and an international high-end eyewear buyer, it has an excellent sense of development. The fashion brand gene is very "experimental", and naturally is a "fearless adventurer". This time, they won a venue in the urban area at an unreasonable high price. The choice of location is not as perfect as before. The aim is to restore the "reading plot" of the founder as a teenager. The designer Linyan was very moved and decided to accept the design Commission.

1992年是經(jīng)濟(jì)騰飛的一年，同年4月特區(qū)汕頭高新技術(shù)產(chǎn)業(yè)開(kāi)發(fā)區(qū)開(kāi)始籌辦，全國(guó)人民對(duì)于科技與精神的需求與日俱增，1992年09月29日【汕頭文化科技書店】便在此背景下應(yīng)運(yùn)而生。提供了讀書探索邊界的場(chǎng)域。承載了好幾代人的青春文化記憶。

1992 was a year of economic take-off. In April of the same year, Shantou high tech Industrial Development Zone of the special zone began to be established, and the National People's demand for science, technology and spirit is increasing day by day. On September 29th, 1992, [Shantou culture and Technology Bookstore] cameinto being under this background. It provides an area for reading and exploring boundaries. It carries the youth cultural memory of several generations.

時(shí)間來(lái)到2020年，新媒介的涌現(xiàn)不斷擠壓著傳統(tǒng)書店的生存空間，全國(guó)實(shí)體書店哀鴻遍野。順應(yīng)時(shí)代的洪流，【汕頭文化科技書店】暫別舞臺(tái)?！熬癖尽北浪?，或許是“肌肉記憶”的驅(qū)使，還是經(jīng)常能見(jiàn)到讀書人坐在門口閱讀?；匚杜f時(shí)光里那“不足以為外人道也”的浪漫。

In 2020, the emergence of new media is squeezing the living space of traditional bookstores, and physical bookstores across the country are full of sadness. Following the trend of the times, [Shantou culture and Technology Bookstore] temporarily withdrew from the stage. The "spiritual fortress" has collapsed, perhaps because of "muscle memory", or we often see scholars sitting at the door reading. Relive the romance of "outsiders don't understand".

這將是一個(gè)復(fù)合體驗(yàn)的眼鏡零售空間展廳設(shè)計(jì)，選品SKU高達(dá)3萬(wàn)款，風(fēng)格覆蓋全類別，對(duì)于服務(wù)標(biāo)準(zhǔn)流程極度嚴(yán)謹(jǐn)。頭腦風(fēng)暴中我們找到一種“貫穿”的空間形式，展廳設(shè)計(jì)通過(guò)它Wlab的設(shè)計(jì)雛形逐漸浮現(xiàn)。我們認(rèn)為Wlab所陳列的都將被視為藝術(shù)珍品，而品牌方也正是用一種藝術(shù)化的眼光在審視自己。就像一個(gè)潘多拉魔盒隱藏在黑暗森林之中，一切充滿了未知。

This will be a retail space for glasses with a composite experience. The selection SKU is up to 30000, covering all categories. It is extremely rigorous about the service standard process. During brainstorming, we found a "through" spatial form, which gradually emerged through the design prototype of wlab. We believe that all the exhibits displayed by wlab will be regarded as art treasures, and the brand side is examining itself with an artistic perspective. Like a Pandora's box hidden in the dark forest, everything is full of unknowns.

▲ 設(shè)計(jì)思路推演（GIF）

Design idea deduction

我們通過(guò)“眼底照相機(jī)”微觀眼球，是月球的肌理。我們將其打造成【睛彩】展廳設(shè)計(jì)的“超級(jí)符號(hào)”置于焦點(diǎn)，總臺(tái)似“迷航”般迷失在太空之中，空間因此環(huán)繞起來(lái)。這種動(dòng)線是展廳設(shè)計(jì)師在游覽“大英美術(shù)館”所收獲的體會(huì)?？v橫構(gòu)成的外觀系統(tǒng)，如同管中窺豹時(shí)見(jiàn)一斑。博物館級(jí)別的棚光吸引著趨光而行的生物，畢竟在蟲(chóng)洞內(nèi)光是獲得救贖的指引。

We use the "fundus camera" to observe the eyeball, which is the texture of the moon. We put it in the focus as the "super symbol" of [WONDERFUL WINDOWS], and the service desk is lost in space like a "spaceship", so the route is in a rotary mode. This dynamic line is the experience gained by the designer during his visit to the British Art Museum. The vertical and horizontal appearance system is like viewing with a magnifying glass. Museum level lights attract light seeking creatures. After all, the light in the wormhole is the guide to salvation.

▲ 肌理對(duì)比

Texture contrast

環(huán)抱沉浸式的零售場(chǎng)展廳設(shè)計(jì)，居高不下的SKU指標(biāo)，形態(tài)各異的產(chǎn)品。我們希望采取一種巧妙的方法，通過(guò)分層敘述展示出不同章節(jié)?！綠GD好好設(shè)計(jì)】試圖去復(fù)原記憶碎片，這并非只是單純的眼鏡展示空間，這是來(lái)自2046的【科技文化書店】隨著時(shí)間的推移而有機(jī)地發(fā)展，以此為線索召喚與者的情感共鳴。