爸爸糖手工吐司像素Lab店鋪設(shè)計(jì)，以全新理念搭建成人和孩童在情感上互通的體驗(yàn)樂園，OYTT設(shè)計(jì)團(tuán)隊(duì)從游戲中汲取創(chuàng)意靈感，結(jié)合《超級(jí)馬里奧》經(jīng)典懷舊風(fēng)格，店鋪設(shè)計(jì)讓二進(jìn)制像素和吐司立方塊結(jié)合，為消費(fèi)者搭建爸爸糖吐司的游戲小鎮(zhèn)，聯(lián)結(jié)品牌和消費(fèi)者互動(dòng)的渠道，以此傳遞品牌調(diào)性。

With a brand new concept, Daddy Sweety Bakery Lab builds an experience paradise for the emotional connection between adults and children. Inspired by the game, OYTT DESIGN combines the classic nostalgic style of "Super Mario" to create a game town in the bakery by integrating binary pixels and toast cubes. The project conveys the brand identity by connecting the channels of interaction between brands and consumers.

以建立與消費(fèi)者共情的獨(dú)特場(chǎng)所為始點(diǎn)，店鋪設(shè)計(jì)以吸引、好奇、進(jìn)店、探索、收獲快樂等不同階段游戲設(shè)計(jì)思路，把每一步都轉(zhuǎn)換成空間打磨的基點(diǎn)，巧借游戲元素加深消費(fèi)者對(duì)品牌的親近的驅(qū)動(dòng)力。

Starting from empathizing with consumers, the design idea is clued with the different stages of the game such as attraction, curiosity, entering the store, exploration, and having fun. Each step is converted into the basis of spatial sequence, and the game elements are used to provoke a sense of familiarity.