珠寶設(shè)計(jì)不同于其他業(yè)態(tài)，在門店設(shè)計(jì)上務(wù)求以最準(zhǔn)確的語匯來詮釋品牌態(tài)度和美學(xué)精神。定制旗艦店設(shè)計(jì)項(xiàng)目外立面部分，設(shè)計(jì)師將點(diǎn)狀LED燈以陣列形式有序排布，極具鑲嵌感的裝飾手法讓燈帶猶如熠熠生輝的輔鉆，流溢出奪目的華彩輝光，凸顯出Rotass作為珠寶品牌的專業(yè)調(diào)性。同時(shí)，設(shè)計(jì)師在8米長(zhǎng)的展示墻上設(shè)置了視野通透的落地玻璃，把文藝雍雅的室內(nèi)場(chǎng)景延伸出去，拉近于往來人流的視覺距離。

Different from other businesses, jewelry design emphasizes that the store design should interpret the brand attitude and aesthetic spirit with the most accurate language. As for the design of the store appearance, the designer arranges point-shaped LED lights in good order. The highly inlaid decorative technique made the lamp belt look like a shining auxiliary diamond, overflowing with dazzling brilliance, thus highlighting the professional tone of Rotass as a jewelry brand. Meanwhile, the designer sets up the transparent floor glass on a eight-meter-long display wall so that it can extend the graceful indoor scene and narrow the visual distance between people.

與傳統(tǒng)商業(yè)展柜陳列方式不同，前廳的功能定位于顧客接待和咖啡茶歇，定制旗艦店設(shè)計(jì)沿落地窗一側(cè)設(shè)置了沙發(fā)組與散座，舒適愜意的場(chǎng)景描摹將定制服務(wù)與傳統(tǒng)商業(yè)模式鮮明區(qū)分開來。天頂裝飾以點(diǎn)、線、面的元素有機(jī)組合，設(shè)計(jì)師將燈帶以不規(guī)則線形環(huán)繞立柱四周，紅色微光漫射于金屬波紋板上，將光線人為打散，漾動(dòng)的流光灑落于陳列的珠寶首飾上，更能凸顯鉆石剔透閃耀的質(zhì)感。

The function of the front hall, different from the traditional commercial display cabinets, is served as a area for customer reception and tea break. Sofa sets and seats are set along the side of the French window. The comfortable scene clearly distinguishes customized services from traditional business models. The ceiling decoration is a perfect combination of point, line and surface elements. The designer puts the light belt around the column in an irregular line shape, and the red light diffuses on the metal corrugated plate, artificially dispersing the light. The flowing light falls on the jewelry on display, highlighting the sparkling texture of diamond.

品牌景觀毗鄰接待臺(tái)，以不規(guī)則四邊形波紋板拼搭出規(guī)整的凹面，六邊形廣告燈牌在中心映射微光，定制旗艦店設(shè)計(jì)景觀整體呼應(yīng)鉆石經(jīng)典的切割工藝，加之波紋板凹凸不平的肌理感，攪動(dòng)起場(chǎng)域內(nèi)的光影，形成光線的變幻與流動(dòng)，拉伸空間的視覺層次感。

The brand landscape, adjacent to the reception desk, is in a trapezoid corrugated plate. The hexagon advertising light board is in the center to reflect the glimmering light, echoing with the whole. Together with corrugated plate in uneven texture, the brand landscape perfectly shows the flow of light and extends the sense of depth of the whole space.