汽車銷售空間的再定義

項(xiàng)目名稱: 蔚來(lái)汽車NIO SPACE -北京中糧祥云店

設(shè)計(jì)單位: MOC DESIGN OFFICE

主創(chuàng)設(shè)計(jì)師：梁寧森，吳岫微

設(shè)計(jì)周期：2020.4-2020.6

竣工：2020.8

項(xiàng)目地址：北京市中糧祥云小鎮(zhèn)南區(qū)S11-108

面積：235㎡

主材：噴砂不銹鋼，木飾面板，仿水磨石地磚

業(yè)主：蔚來(lái)

攝影：直譯建筑攝影，蔚來(lái)

▼ 位于街區(qū)中的NIO SPACE蔚來(lái)空間店鋪裝修設(shè)計(jì) NIO Space located in the urban community

傳統(tǒng)印象中遠(yuǎn)離城市社區(qū)的汽車售賣店，專為有明確購(gòu)買需求的人提供，存在一定的局限性。全球領(lǐng)先的智能電動(dòng)汽車公司NIO蔚來(lái)汽車此次聯(lián)合MOC DESIGN，共同打造新一代的“NIO Space蔚來(lái)空間”，以兼具精致和溫暖的科技質(zhì)感設(shè)計(jì)，在城市之中為周邊社區(qū)用戶營(yíng)造出一個(gè)愉悅的生活方式空間。

A car dealership is conventionally located far from the urban community since its target group has specific intention of purchase, yet which brings certain limits.

The world’s leading smart electric car company NIO joins hands with MOC Design to create the new generation of “NIO Space”. With exquisite and warm high-tech design, it builds a pleasant lifestyle space for the surrounding communities in the city.

以現(xiàn)代思考重構(gòu)汽車銷售模式，4S店裝修設(shè)計(jì)“NIO Space 蔚來(lái)空間”企圖在呈現(xiàn)專業(yè)的同時(shí)讓進(jìn)入者感受到溫度，不僅僅是汽車展廳，更是用戶家庭休閑的第三空間。

The automotive sales model is reconstructed by modern thinking. NIO Space attempts to demonstrate its professionalism while communicating its warmth to visitors. It is not just a car showroom, but also the third space for users to enjoy family leisure.

▼ 室內(nèi)休息區(qū)與戶外草坪互相看通，強(qiáng)調(diào)了該項(xiàng)目的社區(qū)屬性

The lawn is seen through the windows from the lounge, which underlines the community attribute of the project.

項(xiàng)目外立面設(shè)計(jì)以銀色鋁板包裹，透過(guò)立面櫥窗可以隱約望見室內(nèi)場(chǎng)景，猶如一個(gè)未來(lái)感十足的“空間盒子”。

The fa?ade of the building is made from silver aluminum panels. The interior can be dimly seen through the windows as if it is a futuristic “space box”.

▼ 外立面 Fa?ade

轉(zhuǎn)角處的圓環(huán)造型燈貫通室內(nèi)外，構(gòu)建出立體式的視覺(jué)效果，4S店裝修設(shè)計(jì)與戶外草坪呼應(yīng)，富有獨(dú)特藝術(shù)感的造型燈同時(shí)豐富了立面的趣味性。

The circular light at the corner runs around indoors and outdoors, creating a dimensional visual effect and echoing the outdoor lawn. The unique and artistic lighting enriches the playfulness of the fa?ade.

▼ 貫通室內(nèi)外的圓環(huán)造型燈帶來(lái)豐富的立面趣味

The circular light linking the indoors and outdoors enriches the playfulness of the fa?ade.

▼ 貫通室內(nèi)外的圓環(huán)造型燈 Circular light running around indoors and outdoors.

轉(zhuǎn)角櫥窗隱約顯現(xiàn)室內(nèi)用于休閑、社交和活動(dòng)的“第三空間”，同時(shí)與品牌標(biāo)志疊加形成縱向融合。

The French windows dimly reveals the “third space” for leisure, socializing and activities. It also overlays with the brand logo to forms a vertical integration.

▼ 軸測(cè)說(shuō)明 Axon Drawing

室內(nèi)在開放式格局下交融汽車展示、科技體驗(yàn)、生活休閑和美學(xué)空間多重需求的一體化展現(xiàn)，并低調(diào)的劃分出Gallery、NIO Cafe、NIO Life等多個(gè)功能模塊。簡(jiǎn)潔的白色主導(dǎo)空間視覺(jué)畫面，利用不同類型的燈光環(huán)繞空間線條，營(yíng)造通透純粹的場(chǎng)景氛圍。

The open layout integrates car display, high-tech experience, living and leisure, as well as aesthetics to meet multiple needs. It’s subtly divided into several functional modules, including gallery, NIO café, and NIO life. The simple white color dominates the visual image of the space. Different types of lighting are used to run around the space to create a translucent and pure scenario.

▼ 室內(nèi)展車區(qū)Indoor showroom

與傳統(tǒng)汽車售賣店不同的是，由于購(gòu)物中心的面積限制，室內(nèi)展示區(qū)將被更為高效的利用：除了陳列2臺(tái)實(shí)體展車之外，設(shè)計(jì)師在一側(cè)的墻面上內(nèi)置了一個(gè)5米長(zhǎng)2.4米寬的窗口，顧客可透過(guò)該窗口看到品牌的更多車型，窗口內(nèi)部呈現(xiàn)的畫面以人的視角進(jìn)行1：1的模擬，為顧客提供更為直觀的感受，同時(shí)也滿足了品牌在有限面積下展出更多車型的需求。

Different from the conventional auto showrooms, NIO space has a limited area in the shopping center and its display area has to be efficiently used. In addition to the display of two models, designers also set up a display window, which is 5 meters long and 2.4 meters wide. Customers may learn more models through this window. The window exhibits the car in its actual size. It provides a more intuitive experience to customers while also meets the need to show more models in a limited space.

▼ 室內(nèi)展示窗口 Indoor display window