極氪中心長(zhǎng)沙五一廣場(chǎng)店展廳設(shè)計(jì)

項(xiàng)目名稱(chēng)：極氪中心-長(zhǎng)沙五一廣場(chǎng)店展廳設(shè)計(jì)

主持設(shè)計(jì)：吳岫微，楊振鈺，梁寧森

設(shè)計(jì)團(tuán)隊(duì)：李威宏，古聳宇

業(yè)主設(shè)計(jì)團(tuán)隊(duì)：徐皓，徐震，顧其，周媛

施工圖團(tuán)隊(duì)：上海雅思建筑規(guī)劃設(shè)計(jì)有限公司

項(xiàng)目面積：985㎡

設(shè)計(jì)周期：2022年6月-2022年10月

完成時(shí)間：2023年4月

主材：噴砂不銹鋼，橙色夾膠玻璃，橙色烤漆玻璃，水磨石，木飾面板，地毯

家具：HAY, GRADO, Magis, WUU, &Tradition

業(yè)主：極氪汽車(chē)

攝影：聶曉聰

橙色盒子與活力都市的共鳴

Orange Glass Box Breathes New Life into the Cityscape

“極具張力的建筑語(yǔ)言突顯了品牌的美學(xué)觀念，多種形式的場(chǎng)景設(shè)置則回應(yīng)了豐富的城市文化。”

“ZEEKR’s aesthetic concepts are accentuated through the highly charged architectural language of its new center, which is complemented by various scene settings that reflect the richness of urban culture.”

概述

Overview

極氪中心展廳設(shè)計(jì)項(xiàng)目位于中國(guó)最繁華的十字路口之一的五一廣場(chǎng)街區(qū)。

Situated at the bustling crossroads of Wuyi Square in China, the project breaks away from the conventional commercial design approach.

不同于常規(guī)商業(yè)邏輯一望而透的處理方式，設(shè)計(jì)師選擇跳出窠臼，從新的角度重新詮釋事物，極氪中心展廳設(shè)計(jì)以一個(gè)“懸浮的”橙色透明盒體從室外貫通進(jìn)室內(nèi)，通過(guò)極具張力的色彩和結(jié)構(gòu)，豐富了城市界面并開(kāi)啟與街區(qū)的對(duì)話(huà)。

Rather than following traditional see-through logics, the designers dared to think outside the box and offer a fresh interpretation. The result is a stunning suspending orange transparent box that connects the exterior and interior. The bold design not only enriches the urban landscape, but also initiates a dialogue with the neighborhood through its tense colors and unique structure.

立面和結(jié)構(gòu)

Facade and Structure

極氪中心展廳設(shè)計(jì)建筑立面的框架與結(jié)構(gòu)被極大的簡(jiǎn)化，材料語(yǔ)言的統(tǒng)一性加強(qiáng)了色彩的張力對(duì)比，大廳前部的挑空處理，讓?xiě)姨舻某壬ＡШ凶芋w塊得以貫穿進(jìn)室內(nèi)，構(gòu)成了豐富的空間層次，也為空間注入了品牌精神力與趣味性。

The building’s facade boasts a simplified yet striking frame and structure. The use of consistent materials enhances the dramatic color contrast, while the hollow structure of the lobby creates a pathway for the suspending orange glass box to penetrate into the interior. It adds depth and complexity to the space and effectively injects the brand’s spirit and playfulness.

不拘泥于傳統(tǒng)思路，將品牌色與建筑形式相結(jié)合，極氪中心展廳設(shè)計(jì)以此回應(yīng)品牌和城市年輕時(shí)尚的文化特點(diǎn)。

By combining the brand’s color with the architectural form, the design caters to the youthful and fashionable culture of both the brand and the city, breaking free from the traditional approach.