SERVICE BACKGROUD  I  項目服務(wù)背景

SERVICE 服務(wù)

Ideal Life Design & Realization

理想生活全案設(shè)計與實現(xiàn)：

Interior Design + Art Décor

室內(nèi)建筑設(shè)計+軟裝藝術(shù)設(shè)計 

AREA 領(lǐng)域

Brand Experience Store

家居品牌體驗館設(shè)計

CLIENT 客戶

Huishe All-round Design Furniture Store

薈舍全案設(shè)計家居館

DEMANDS I 理想生活訴求

近年，隨著各行各業(yè)對品牌與價值鏈的認(rèn)知不斷提升，越來越多的企業(yè)進(jìn)入價值覺醒期。如何從經(jīng)營銷售“商鋪”的產(chǎn)品與服務(wù)價值上升至經(jīng)營沉淀“品牌”的體驗價值？以及如何向產(chǎn)業(yè)行業(yè)價值鏈前端靠近與進(jìn)階，成為了處在家居行業(yè)的中末端價值鏈上企業(yè)所困擾的焦點問題。作為幫助顧客臻選高品質(zhì)家居產(chǎn)品品牌、為顧客提供全案設(shè)計家居定制服務(wù)的渠道品牌，薈舍全案設(shè)計家居館創(chuàng)始人向LICO力高設(shè)計發(fā)出設(shè)計邀約，委托LICO為薈舍重構(gòu)全新的產(chǎn)品服務(wù)體驗，體驗館設(shè)計傳導(dǎo)薈舍全新品牌感知，以重塑薈舍全新品牌體驗場域精神。

In recent years, with the continuous improvement ofrecognition of brand and value chain in all walks of life, more and moreenterprises have entered the value awakening period. The key problems troublingthe middle and high-end enterprises in the furniture industry are how toenhance an enterprise from selling its products and services to forming itsbrand experience value and how to get closer to the front of the value chain.Huishe all-round design furniture store is a brand provider of high qualityfurniture and all-round house design. At the invitation of its founder, LICOwas entrusted with the design of a new product and service experience so as to advanceits brand awareness and rebuild its brand spirits.

SOLUTION I 解決方案 LICO認(rèn)為，品牌體驗空間的設(shè)計創(chuàng)作核心在于對品牌精神、理念深入淺出地理解解讀與表達(dá)演繹。故，如何新建顧客體驗第一印象界面，進(jìn)而引導(dǎo)并重構(gòu)顧客與產(chǎn)品、服務(wù)的體驗方式，以至無需借由其他復(fù)雜冗余介質(zhì)來重塑顧客對品牌的體驗感受，直至傳導(dǎo)、再塑和升華品牌精神意涵，成為本案設(shè)計思考的原點與終點。 

In the views of LICO, the core of design and creation ofbrand experience space lies in the interpretation and expression of brandspirits and awareness. Therefore, the starting and terminal point of thisdesign case is how to build the first expression of the customers, to lead andreconstruct their experience of products and services, to reshape theirexperience feelings in a simple way, and to promote, rebuild and upgrade thebrand connotations eventually.

LICO設(shè)計團(tuán)隊給出的答案是：會舍。 

Huishe(willing) is the solution proposed by the LICO design team.

STRATEGY I 設(shè)計策略

50%DESIGN：關(guān)閉感官通道以重啟精神體驗

Closing sensory channels to restart spiritual experience.

據(jù)市場數(shù)據(jù)分析反饋得知，薈舍近八成的顧客更青睞選擇左右乾坤品牌，它構(gòu)成并代表著薈舍家居品牌體驗館的品牌核心意涵：用現(xiàn)代設(shè)計語言詮釋經(jīng)典，不拘謹(jǐn)于新中式，以現(xiàn)代極簡主義風(fēng)格與中國傳統(tǒng)造型美學(xué)巧妙融合，將兩者優(yōu)點相結(jié)合的創(chuàng)新藝術(shù)形式，去符號、去風(fēng)格，注重情懷和人文表現(xiàn)，同時兼具新時代全新氣質(zhì)。 

According to the analysis of market data, nearly 80% ofcustomers of Huishe prefer to choose the Qiankun Brand, which constitutes andrepresents the core brand connotation of Huishe Brand Furniture ExperienceStore. The connotation is to interpret the classics with a modern designlanguage and to integrate the modern minimalism with traditional Chinesemodeling aesthetics in a creative artistic way. It has no specific symbols andstyles and attaches importance to feelings and humanistic expression, whichendows it with a new temperament of this new era.