體驗館設計基于LICO 50%DESIGN設計創(chuàng)作理念與“功能美學“審美語境體系，結合薈舍品牌精神意涵，我們確立了“去介質、去符號、去風格，關閉感官通道以重啟精神體驗“作為本案的設計創(chuàng)作策略，以達薈舍營造“寧靜、氣定、神怡”之“會舍”品牌人文精神體驗場域。  

Based on the 50% DESIGN creation concept of LICO, theaesthetic context system of "functional aesthetics", and thespiritual connotations of Huishe Brand, we established the design and creationstrategy of this case as “removing media, symbols and styles, closing sensorychannels to restart spiritual experience” to create a peaceful, calm andrelaxed spiritual space forhuishe(willing) brand concept.

寧靜 I 欲退而靜

欲退而有余地，有余地則有空間。整體立面的退斂、標識發(fā)光效果的褪卻、置一椅以隱示空間屬性的克制，并非技巧與風格取向的忖度，而皆源自設計師對薈舍品牌精神之理解、體悟與凝塑：欲退而不爭，不爭而心寧，心寧則靜。欲退而靜。

Peaceful

Where there is room, there is space. The introverted exteriorof the Store, the fading of the luminous effect of the logo and the setting ofa chair are not the reflection of skill and style orientation, but thedesigner's understanding of the brand spirit of Huishe -- one will enjoy innerpeace if he doesn’t compete with others.

氣定 I 稟氣而生 

人稟天地之氣而生。敬天惜時，稟受自然之苔、石、竹、朽木，以喻乾坤、晴雨、寒暑、朝昏、晝夜生活之自然智慧，回復靈性以全生，物之空間尺度讓渡于人之運動尺度，至其間漫步隨行，氣定神閑。稟氣而生。

Calm

Man is born within the nature. Sowe should respect the heaven, cherish the time and take advantage of the moss,stone, bamboo, and decaying wood of nature. The wisdom of the nature isreflected by the heaven and earth, the weather, the season, the day and night. Thespace of things gives way to the activities of men, so walking in the naturemakes men calm.